Retailing is Detailing – All about the Customer Loyalty Program

Why? Here are the few questions which has true essence of implementing a CRM Package to your business.

1. What do you want your CRM Software to do for you?

2. Is it just tracking a customer against each sale invoice?

3. You want to categorize customers depending upon business volume they give you?

4. Do you want to introduce a point collection system?

5. Are those points redeemable? or Can that be adjusted against fresh purchases made?

6. Can collected points by 4 family members be clubbed and used?

7. Is there any expiry for redemption or for the card?

8. Can these points be redeemed at the store where they were earned? or It can be redeemed at any of the company store.

9. Do you need to adjust the points manually?

10. What reporting is required by the Customer Care department? A monthly statement or cumulated account

11. What reporting needs to be shared with each customer?

Without these questions answered it is most likely to have a lot many issues invited post installation. This is just like evaluating a POS software for your business that tracks inventory, manages finances and keep things moving.

Remember, Retailing is Detailing!!! The more you ask the more you get.

Author:.

Nilesh Shah nileshshah@rancelab.com Over 10 years of experience in the field of software development, sales and marketing. He has assisted over 500 Retailers and Restaurateurs in implementing the Retail and F&B software with barcode & pos hardware for their business. He holds a designation of Director, Marketing in Rance Computer Pvt Ltd. He holds the certification from Microsoft Corporation and NIS. His current research focuses on developing and implementing intelligent retail systems...

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