Tips and Tricks for Valentine's Day

It's not too late to begin planning ways to maximize your sales and impress your guests on this special occasion.

Some of our Customers take Valentine's Day VERY seriously.

From rearranging the entire restaurant to adding more two tops to accommodate the increased number of couples dining.

Additionally, they offer a preset menu designed to allow the kitchen to easily serve the increased number of guests while

maximizing the average ticket size.

Other customers have told us they plan to add special touches to the evening such as giving each lady a rose or heart shaped

balloon. Other ideas included complimentary drinks and specially designed Valentine desserts.

Preparation includes letting your guests and prospective guests know what you are doing and how they can be a part of it. If you

have a customer database, consider direct marketing techniques such as direct mail, emails, and sms.

Table tents, menu inserts, and displays in the lobby are effective marketing efforts too. Also, encourage your staff to

tell guests of your special Valentine's Day plans as well.

Make the most of this opportunity to build customer loyalty, attract new guests and have a more profitable February.

Author:.

Nilesh Shah nileshshah@rancelab.com Over 10 years of experience in the field of software development, sales and marketing. He has assisted over 500 Retailers and Restaurateurs in implementing the Retail and F&B software with barcode & pos hardware for their business. He holds a designation of Director, Marketing in Rance Computer Pvt Ltd. He holds the certification from Microsoft Corporation and NIS. His current research focuses on developing and implementing intelligent retail systems...

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