Free search engines are not the only way to get traffic. Pay Per Click Search Engines are today playing a vital role in generating traffic. The difference is that here you pay for each unique click to your site - unlike the free search engines where you pay nothing. If you want a guaranteed top position in the search engines, Pay-Per-Click search engines come to your rescue. Are you ready for Per Per Click or Pay For Inclusion search engines? Let's get started.
What is a Pay-Per-Click (PPC) search engine?
Pay Per Click (also known as Pay Per Ranking, Pay Per Placement, Pay Per Performance or Pay Per Position) search engines enable you to list your site at a particular position in the search engine results pages (SERP) according to your keyword bid. You list your website by selecting keywords that refer to your products and/or services. A service like WordTracker can help you find hundreds of relevant keyword phrases that you have not even thought of yet! For each keyword you determine how much you are willing to spend and what position you want. The higher you bid the higher your site will appear in the search engine result pages.
How do Pay Per Click search engines work?
The first step is to register and open an account with a PPC search engine that interests you. Next, you make an initial deposit via credit card and then bid on the specific keyword terms and phrases that you are interested in. When a user clicks on a link to your web site that has been generated from the keyword phrase that you bid on, you are charged whatever that bid was. And many times it is just 5 cents or even one penny. You can start your bid from 1 cent per click for most of the PPC search engines. However, some PPC search engines have a minimum bid of 5 cents per click. This is the fastest and most reliable way to drive targeted traffic to your web site. The only drawback is that it is going to hurt your budget.
Most PPC engines will help you track your bids via a browser interface once your phrases have been accepted. It is recommended that you bid low at first and then slowly and steadily move to the top.
In Pay Per Click search engines you only pay for the clicks (or click through) to your web site. Pay-per-click search engines play an important role to drive traffic to the web site because you only pay for actual clicks if some one clicks on your listing in the search engine results. It is risk free and a cheaper alternative to listing with the bigger search engines. Pay per click search engines generally combine paid listings with unpaid listings. Usually unpaid listing are provided by search engines like Google, Inktomi or DMOZ. If there are no bidders for a certain search term, part of the search results will come from those free search engines.
Why are Pay Per Click (PPC) search engines important?
You might argue that not many web surfers use the PPC search engines. Correct. However, many PPC search engines (especially Overture.com) feed their top listings to other search engines. That is where the importance of PPC search engines lies. If your web site shows up in Overture.com's top three bids you'll also show up on the Top 10 Page for the likes of Yahoo, AskJeeves, iWon, InfoSpace, MSN, Netscape, AltaVista, Lycos, HotBot, etc.
What is Pay Per Click Bid management software?
Pay Per Click Bid Management software is a bid managing tool which helps you to manage your bids in all major PPC search engines. One such popular tool is KeywordBid Maximizer. It is a very powerful and simple to use bid managing tool. It builds your keyword list, manages your keywords, automatically monitors your keyword bids and URLs.
What is Return On Investment?
Return On Investment (ROI) is trying to find out what the end result of the expenditure (in this case, a PPC search engine marketing campaign) is. Return On Investment(ROI) is the amount of value received relative to the amount of money invested. ROI is an excellent measure of the success of any campaign. If the keyword phrase you bid on is not generating a profit you should dump it or reduce your bid. There is no point spending extra on each click needlessly.
List of Pay Per Click search engines:
7Search has a minimum bid of 1 penny and requires a minimum $25 deposit to start bidding. Your bids go live as soon as your credit card is approved. Services offered to advertisers include immediate e-mail notification when you are outbid for the top ranking on a keyword, a keyword generator tool, and a 1:1 banner exchange program.
Ah-Ha is a small but very popular PPC engine. Ah-Ha has a minimum bid of 1 cent and you can get started with just $25, and they will even allow you to add a small banner to your link. Bids here tend to be much less expensive. Your keywords will be approved within 48 hours or less. It can be a good traffic generator.
ePilot requires a $100 minimum deposit and 1 cent per click. It also requires each advertisers account to have a minimum usage (click-thru revenue) of at least $10 per month. It takes approximately one to three business days to set up your account.
ESpotting is the UK and European version of Overture. While Espotting is not very popular in the United States, it is one of the top search engines in Europe. It has 3 plans: Bronze, Silver and Gold. Your websites will be set live within 48 hours. Espotting can help you access targeted leads from 72% of the UK's online population. By ensuring that your listings appear within top 3-5 search results, your listing will appear on Yahoo! UK & Ireland, Lycos, Ask Jeeves, Netscape, UK Plus and Looksmart and many more.
FindWhat may not have the reach of Google or Overture, but FindWhat has many strong distribution partners. FindWhat offers more traffic than most other search engines in this category. The minimum bid is 1 cent and you need to deposit $25 to open a new account. You can enter up to 1000 keywords at once. FindWhat reviews every keyword in their system and verifies its relevancy. Your bid change is not updated immediately. It may take several minutes to get your new bids updated in the search results.
Google Adwords is a highly effective and easy to use program from the current leader in internet search,Google.
Kanoodle has a minimum bid of 5 cent and deposit of $25. There are free banner ad impressions for the top 3 of the search results page. You receive $5.00 free bonus if you make a deposit of $25.00 at signup. It will provide you with 100 relevant keyword terms and a title and description for your listings. Your Kanoodle.com account also allows your listings to be seen on search engines and sites like Galaxy.com, 37.com, CNET.com and TurboFind.com among other sites.
Overture is the industry leader in Pay Per Click search engines. You will have to bid a minimum of $.05 cents per click. Nevertheless, if you are looking for targeted traffic and "Top 3" ranking with some major search engines, this is the way to go. Overture has a well organized system. There is a non-traffic stop plan. Your account will automatically be recharged when your balance is low. In addition, there is a fixed budget plan. You set a maximum to spend every month. Once your maximum is met, you listings are taken offline until the beginning of the next time period. It takes about 5 business days to get web site listed.
Sprinks has a minimum bid of $0.05 for keyword listings and $0.20 for ContentSprinks and DirectSprinks listings, and a minimum deposit of $50. Your listings are approved within 3 business days. ContentSprinks listings appear within contextually relevant pages on the web, on sites like About.com, iVillage and Earthlink.
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