Goal-Setting Technique to Help Entrepreneurs, Leaders and Teams GROW

Entrepreneurs need to constantly set goals for themselves, their business and their team or staff. Coaches have to set goals for their clients or at least help them stay focused. I want to share with you a resource to help you achieve your success.

A few years ago I was invited to go on national television and give advice on how to stick to New Year resolutions, and to explain why so many of us fail them in the first three months. The year following I was invited back on again, but I wanted to change it up a bit and avoid repeating myself too much. I decided to introduce a coaching model that can also be used to coach oneself, or to coach or mentor staff under you. Those two television interviews are available to see, if you are curious, on my YouTube channel, but for right now let me summarize them by saying that there are different types of entrepreneurs who have different types of strategies to set and achieve goals. I would like to share my insight from my journey thus far.

I do not actually set New Year resolutions. I believe in continuous goal-setting as opposed to creating a ‘wish-list’ on December 31st. Here is the coaching model that I use for goal identification and planning for myself and my clients. It is called the G.R.O.W. model. This is not just mine. Many coaches use it, or some variant of it. Here is what I use this acronym for and what I explained during the live interview. I hope you enjoy it and find it useful for self-coaching and also for helping others around you take the next steps on the path to more success.

G – Goals. What are your new goals and how do they mesh with your current goals already in place? This is where you establish your vision of where you want to be in life. Are those goals SMART (specific, measurable, attainable, realistic and time-based) or as I mentioned in the first interview, are they BEST (believable, enthusiastic, specific and time-limited)?

R – Reality. What is your current reality? What is your environment like at work and at home? Where are you now, at the starting point, and why do you want or need to achieve these identified goals? Spell it all out on paper or on the keypad.

O – Opportunities. Some people use this letter for ‘obstacles’, but I prefer the more positive word ‘opportunities’. What have you tried before that helped or hurt your goal achievement? What opportunities can you take advantage of now, around you, to achieve your goals? Are there courses, books, workshops, seminars, coaches or mentors that can help you on your journey? If you are still working part-time or full-time at a company, just getting your feet wet in the entrepreneurship puddle, will work subsidize professional development training for you? I have had a lot of clients take advantage of this opportunity to hone their skills and prepare for a more challenging role as a senior manager, consultant or strike out on their own and set up a business. If you do not ask you will not know what their policy or budget is.

W – Willingness. Again some other coaches use this letter to refer to the ‘wrap-up’ stage, which is fine, but I prefer to be a little more specific and call it ‘willingness’. This is the very important stage of figuring out your current motivation for each of your goals. Write them down, from all different areas (financial, health, professional, communicative, etc.) and then assign a number to each one, based on your motivation to achieve it, on a scale of 1-10. Anything less than a 7 will be difficult to achieve at this point. Use your momentum and focus on the top 2 or 3 goals that have an 8 or above answer. With your new priority list organize an action plan and get to work!

A little more advice was given during my interview that I cannot fit into this article so feel free to watch the two short videos on my YouTube channel, or by looking under the 'Media' tab on my website.

By the way, a common question I get is “are you nervous when you are being interviewed live on television?” The answer is simply “yes, I am.” You can probably see it a bit in the first 30 seconds of each interview. Taped interviews are a piece of cake but going on live is a lot trickier because you don't know for sure what questions will be asked of you. I just centre myself and stick to what I know best, and above all, I breathe! It seems to work out okay, and i recommend you to do the same during your media interviews.

All the best to you and your new goals!

Coach Ric


Canada's 1st Communication Coach - TEDx Speaker - 3V COMMUNICATIONS Founder/ Coach/Trainer - YEDI Program Advisor/Instructor - NCCA Founder/Executive Director - BJJ blue belt - Trekkie forever! 
I've been blogging about interpersonal and business communication skills, public speaking, body language, ESL issues etc. since 2006.  Here's my popular blog, and my recent TEDx Talk "The Long Life of First Impressions."  http://www.communicationcoach.ca/blog/my-ted-talk-the-long-...

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