Technology in Retail Marketing

. Through retail marketing technology, retailers are increasingly able to custom tailor buying experiences and better serve consumers to create win-win situations for all sides. Ultimately, this drives sales and profits for brick and mortar retailers in Canada, resulting in increased tenant revenues and higher rents for retail property investors.

When used by both landlords and retail tenants, technologies can help increase foot traffic, community, loyalty, customer retention and consumer spending for local shopping plazas.

In addition, new marketing technologies are also helping landlords and property managers promote and increase performance of retail properties in Canada. Better data, accuracy and effectiveness in marketing and improving per-foot sale figures allow for filling units and maintaining maximum occupancy at the best rates easier.

Operational efficiency is also improving for both retail tenants and landlords – thanks to many new technologies and software. Better bookkeeping software results in less down time dealing with paper and taxes, while online and mobile payments are decreasing retailers’ possibility of fraud.


Richard Crenian has lived on his own since the age of 16, growing up in the Western Canadian Prairies. He attended the University of Saskatchewan, but left to start working with Pitney Bowes, a marketing and office equipment manufacturer. He quickly became the youngest Sales Manager in Canada overseeing men twice his age. Many successes ensued including top 3 Sales Representative, in Canada, and top Branch of the Year honors which he wore as sales manager. At 21, tired of working for someone ...

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