What Bankers Need to Know About Running a Successful Online Business

If you are looking for a way to make money on the internet then you need to understand some basic facts about starting an online business. Perhaps you are looking to start an online business because you are a victim of the global financial crisis and find your self unemployed with no immediate prospects of returning to the crumbling corporate world. You still have a mortgage to service and you've got maxed out credit cards and mounting debt to contend with. You're smart and have the nous to understand that the internet holds unlimited opportunities to make money. You know that because you've been searching home based business opportunities or self employment opportunities nearly every day. Heck, you might have already joined something by now and wondering why you are not raking in the dollars like you saw on so many of those testimonials you read.

The trap that most wannabe online entrepreneurs make is not understanding that the most important aspect to operating a successful online business is self branding. It's the major reason why 95% of people fail in this industry. The difference between those who fail and those who succeed can be huge. For the 5% who get it right we're talking about incomes that would make most corporate executives drool over.

So, what do I mean by self branding?

Before you can hope to sell any product or get anyone to join you in your business you need to build your own online reputation. People do not buy products or services from businesses they do not know. And they certainly will not join an online business if they don't know you - personally.

You need to promote yourself as a 'real' person. That's what people want. Don't hide behind the corporate images or template landing pages and hope you can succeed. That's where 95% of the industry resides.

Learn to show the real 'you' by establishing yourself through social and business media channels. Join sites like Facebook and Twitter and contribute on a regular basis. Join some forums and contribute on any areas of expertise you have. Write some articles and distribute them to news sites. Most importantly though, is not to sell your business or products through any of these channels. That's where 95% of the industry tries to market 'their' products or opportunity. Like those automated Twitter posts trying to flog something. Does anyone really read those?

Do the selling of your products or business on your website but get people to find out who you really are before you drive them there. Establishing your online reputation will not happen overnight but then Rome wasn't built in a day either.


Rob Bourne has been involved in the financial services industry for over 35 years. As a practising financial adviser he focuses on the need for practical and down to earth financial education. The aim is to educate people through financial education so they can take control of their own financial future. Visit Rob's website here for more information on business opportunities, investing and financial education or the complete guide to superannuation a...

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