Technology Augmented Leadership

It is obvious that technology has not only changed the way we work, shop, and are entertained, but also the way that businesses are managed.

For example, WalMart knows what is being sold by product in every store around the world every minute. My smart phone alerts me to products and issues that I have an interest in every time something changes. This morning for example my iPad reminded me that one of my relatives is having a birthday on Monday, and that I have a Skype meeting at 8 am.

Not only is mobile marketing part of our lives, but it is also an integral part of our business. Tech savvy CEOs no longer have to anxiously wait for management information to be collected, analyzed, and formatted into reports that are history by the time they get them, they get real time results on their "data dashboards" on their smart phones, pads, and monitors wherever they are.

More importantly, these new tools are being used to improve and solidify relationships with consumers. Jeff Bezos is setting the standard for all CEOs by making it easy to get whatever you need from Amazon. Not only that, he is also advising you what others like you are buying that you might be interested in, too.

Salesmen can upload information after every sales call, engineers can share improvements as soon as they are implemented, consumers can find out anything about anything while they are "on the move."

Social networks have become instantaneous market research sources. If you are not "out there" offering solutions i.e. faster, better, cheaper, ways of doing things then the world is passing you by, and your business will suffer.

The most successful marketers today are developing one-to-one relationships with their customers and not telling them this is "what we have", but rather asking them "what do you need", and "how can we get it to you most conveniently." Your motto should be "how can we help make your life better."

We are in the era of customization and personalization. If I can get what I need the way I want it with the least aggravation, like buying a car without having to go to a dealership, I love it. I now can determine the best prices for specific cars online and pick the car up at the closest dealer without having to deal with anyone at the dealership. I can shop for whatever I need online at my leisure, and even buy my groceries online and have them delivered when I prefer at better prices - who needs the hassle of the supermarket?

If you are not using the technology tools available to you today to build seamless relationships with customers, suppliers, and others in your business network, consumers and competitors will pass you by.

Remember - you are a customer. Think about the products that you buy that you can say "I love it" about. Then you have your technology augmented model to emulate for your business.

Author:.

Robert M. Donnelly is the author of: Guidebook to Planning - A Common Sense Approach, an educator: Professor of Entrepreneurship & Innovation at Saint Peter's University, and a brand builder and marketing expert. His new book: Personal Brand Planning for life is a guide for anyone w...

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