Imagine a plumber that arrives at your house with a mousetrap, two radial tires and a tennis racket. Wrong tools. Probably wont get pipe fixed. Or imagine you go to the dentist and he insists he does your dental work on a park bench with no tools. Scary, huh? Worse still, imagine you take your car to the shop and the mechanic refuses to use his tools because he wants to feel the cars pain. Ridiculous. Yet some of us are not using tools that are readily available.
There is an abundance of affordable and even no cost tools available that we can use to be more effective in our businesses. Im no techie, believe me, but the tools are easy to use, even for me, especially if you use professionals to help you when necessary. I recently acquired a great Video Signature to attach to my e mails. Excellent results. And how about using Skype? No cost, excellent quality VOIP. I use it regularly. And of course LinkedIn no cost, great communication and marketing tool. Take advantage of seminars and TeleClasses, (Try FreeConferenceCall.com) E Books and the like.
Keep up to date with the latest developments. Libraries will order books for you you dont even have to buy them yourself. Octavio Marquez recently introduced me to Googles amazing new mapping service. Spend time learning from youngsters theyre up to date and cutting edge. The fellow who does my video signature is only seventeen, yet he charges far less and is much better and far more professional than his competition. He even used GotoMeeting very efficiently to add the signature to my e mail for me in two minutes! Instead of spending an hour explaining what I do, I can have someone download an entire 57 minute interview and listen online. Saves a huge amount of time. You can use a Blog (at no cost) to communicate regularly with customers, employees and suppliers.
Naturally, internet and tools cant take the place of relationships and face-to-face communication; there should always be a balance. But lets not lag behind in this competitive world. Save time and money and deliver more value by using the tools available.
Tricks and gadgets cant replace good old customer service. A smile and a bunch of flowers is worth 100 e mails. A telephone call and firm handshake are always the best tools. But we should always be looking for ways to increase the value we deliver to our clients.
Make sure your employees optimize their productivity through the careful use of tools. Educate them and help them to understand the importance of staying up to date on new technology. Dont be threatened by young people who know more than you do learn from them!
The foolish think the Eagle weak, and easy to bring to heel. The Eagle's wings are silken, but its claws are made of steel. ~ Sidney Sheldon