When I was 11 years old, my favorite game at school was similar to piggybacking. I dont remember what we called the game. Small guys like me would ride on the backs of big, strong guys and we would try to pull our opponents over. The best part of Joint Ventures, as well as the easiest and most lucrative, is Piggybacking. They key to winning was strong arms and a strong Horse. I had strong arms and I always chose a strong horse, so I usually won. In business, the book, Horse Sense by Al Ries and Jack Trout applies the same concept. This book was personally recommended to me by a multimillionaire client of mine, many years ago. I read the book three times.
I recently talked with a man who has 1,200 people in his database. I suggested he offer them Membership in my DollarMakers Joint Venture Forum at a great discount. By sending out two e mails and one voice broadcast and adding value, for which I would pay, and by mentioning the opportunity in his ezine, we estimated that he would have at least 120 join (10%). That would earn him significant money, at no cost or risk to him. Thats piggybacking and its that simple. The same can be done with shared advertising, mailings, e mails, ezines, direct mail, seminars and business opportunities. Riding on the back of existing distribution, reputation, reach, access and exposure is very effective.
Dont buy a 747 to fly to LA simply rent a seat. Dont own the overhead or create a competency; borrow it. Consider the power of partnering: everyone wins by sharing underutilized resources and Hidden Assets. And heres the Good News you dont need to own the resource, be it a database, distribution route or relationship you simply make the connection its called Triangulation. No risk or cost, no downside, lots of fun and lots of money. You dont need a business to set this up. Link me up with someone else and take a piece of the action. Link Bob up with Sally and get paid on all ensuing business over the next two years, why not?
The key to successful piggybacking is a strong horse and a strong rider both parties should be ethical, generous, smart, professional and proactive. Thats the hard part. I know people whose databases I wouldnt touch with a 20 foot pole. Be selective; be VERY selective. Talk with Members of the DollarMakers Joint Venture Forum and if you want to make a lot of money easily, remember that all it takes is a bit of thought. Its not hard work and theres no risk if youre dealing with the right people. Bundle a product or service with one that is already selling well or add a product or service to an existing database or distribution route thats piggybacking, and it can create increasing, multiple streams of passive income for you.