Persistence Creates Success

Calvin Coolidge said, “Nothing in the world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education alone will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan ‘press on’ has solved and always will solve the problems of the human race.”

You can’t teach someone persistence. People will become sufficiently persistent to succeed only when their desire for their goal exceeds the pain and discomfort they have to endure in order to reach it. It’s simply a matter of comparison: the pain of living without your objective has to exceed the pain of paying the price to accomplish that goal. Which pain is greater? Everyone is motivated. Motivation means “A motive for action”. Some people are motivated to lie in the gutter with a cigarette and bottle of liquor. That’s what they want to do, that’s why they’re doing it. Others live mediocre lives, because they don’t want real success badly enough to pay the price to obtain it.

How do we guarantee success? DESIRE. When you want something badly enough, when you are prepared to do whatever it takes to get it, you will become persistent. And when that happens, success is guaranteed. On a scale of one to ten, one being “It doesn’t matter” and ten being “Nothing will stop me”, how badly do you want to reach your objective? If it’s anything less than a twelve, don’t bother. FIND something that you want more than anything else. That desire will burn away fear, slothfulness, excuses, lack of attention, distraction, compromise, mediocrity and even fatigue. People who are seriously motivated are persistent and dedicated. They set extremely high standards and will pay the price. They LOVE their objective.

Persistence is the result of finding your true purpose and the result of persistence is massive success. To find your purpose, it’s good to spend time with others who already know what their purpose is. Those people will inspire you and their energy will start to invigorate you. You will seek what they have, which is purpose. And what you honestly and sincerely seek, you will surely find.

“They who lack talent expect things to happen without effort. They ascribe failure to a lack of inspiration or ability, or to misfortune, rather than to insufficient application. At the core of every true talent there is an awareness of the difficulties inherent in any achievement, and the confidence that by persistence and patience something worthwhile will be realized. Thus talent is a species of vigour.” - Eric Hoffer

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