I was raised in South Africa, so am familiar with grapes and vineyards. This article has nothing to do with grapes, except for the difference between picking one grape at a time and picking bunches of grapes. It takes about the same amount of time and effort to get one customer as it does to get a thousand.
If you ask, How can I get ten customers? you will perhaps find an answer that generates choices and actions that garner a maximum of 10 customers. However, if you ask, How can I get a thousand customers? everything changes.
Whatever you believe and conceive you can achieve. You choose and set your own limitations. Joint Ventures allow you to understand that you can, indeed, accomplish dramatically more by accessing existing databases, distribution, reach, and connection.
And you can use JVs to create a very compelling reason for people to assist us in gaining access to the prospects and then to persuade those prospects to actually purchase from us.
Five sales have to be made:
First, you have to sell yourself on the fact that it is imperative that you share your important message with many people. You must be passionate and committed to the value of your product and service.
Second, you have to BELIEVE that it is possible and likely that you can sell to 1,000 or 100,000 people. In order to gain this belief, you need a lot of evidence. You get that by exposing your mind to people and data that overwhelms any misgivings or pessimism absolutely. You have to sell yourself on this concept.
When a Joint Venture took my income from $4,000 to $20,000 per month in four days instead of four years, I understood the power of Joint Ventures at a cellular level. The problem with understanding and implementing the Joint Venture Mindset and so growing your business or someone elses business exponentially has very little to do with systems and everything to do with beliefs, conditioning, self-esteem, urgency, drive, support and ACTION.
Third, you have to find the person who has access to, and the trust, respect and ear of, your prospective bunch of customers. And they have to be able to communicate effectively with them on your behalf. And you might have to sell someone on introducing you to this person.
Fourth, you have to create a highly compelling, selfish, urgent, personalized reason for them to eagerly sell you to their database.
Fifth, you need a product or service with so much added, unexpected, unique, persuasive, and convincing value that it creates an offer that your prospects will find very difficult to refuse. Again, you should use JVs to create this powerful offer.
All the above can be done with no cost or risk. Elbert Hubbard said, In these days, a man who says a thing cannot be done is quite apt to be interrupted by some idiot doing it.
Schopenhauer said, Every man takes the limits of his own field of vision for the limits of the world. Lets open your minds and start thinking big. There are no limitations in the real world.