Those Who Joint Venture WIN!

Big business understands the leverage and reach available through Joint Ventures. Recently, H&R Block Inc. and 7-Eleven Inc. signed a three-year agreement that enables Block customers to cash refund loan checks at 1,100 7-Eleven stores in the United States.

You don’t need to spend endless hours creating a competency or distribution channel -- borrow one! Share the love, as it were.

Here’s another example. Online dating is growing in popularity. And people who meet online typically like to meet for the first time in a coffee house like Starbucks. Armed with that data, Starbucks teamed with Yahoo! Personals to produce an "Espresso Dating Guide" that can be found exclusively online at The guide offers advice such as what to wear on a first date, what to talk about and, if necessary, how to end the date gracefully. Starbucks is running a print ad campaign to support the online site.

The ego-driven, “Lone Ranger” mentality of the typical small to medium business owner is expensive and risky. Big business has been using Joint Ventures for a long time because they are objective, bottom line oriented and unthreatened.

Now it’s time for small and medium businesses to benefit from Joint Ventures, as well.

The good news is that you don’t even need a business to benefit financially from brokering Joint Ventures.

You simply need to see the wealth of opportunities around you, much like the stereogram analogy. At first, a stereogram looks like a nonsensical arrangement of patterns. But when you look long enough, a 3D picture magically emerges. Joint Venture brokers simply link supply and demand and take a piece of the ongoing action. There is literally no end to the opportunities available and the potential income, especially since it’s all 100% profit to the broker.

When I hear of a person who has a good relationship with a large number of other people, I see massive opportunity. By providing all those people with what they want, value is created. We get paid in direct proportion to the value we provide. The more people you help, the more money you can make. Linking 1,000 people with solutions and being paid on every transaction is great, especially when you don’t have to provide the services or carry the inventory – you simply link A and B and become a little tollgate. You stand on the money bridge and collect. No cost or risk to you, and very little time.

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