3 Reasonís to Invest In Sales Management Training

If you want to thrive in difficult times here are 3 reasons why you should invest in sales management training. Your sales force is your company's most expensive promotional resource. Yet too many sales organizations operate well below their potential. Your front line sales managers are the people who can unlock the potential in your sales organization: 1) The #1 performance factor for sales people is the quality of their manager. A high quality manger has far greater impact than skills training or compensation according to CEO's across the globe.

•2) The #1 manager activity associated with rep success is coaching. Coaching is the single most impactful activity that front lines sales managers perform. Studies show that effectual coaching can impact sales performance by as much as 20%!

•3) The #1 reason why top performing sales reps leaves an organization is their relationship with their manger. Great front line sales managers do a far better job retaining top performing sales people.


Steven Rosen, MBA, Author | Executive Coach | Speaker helps companies improve sales performance by transforming sales managers into great sales coaches. Steven inspires sales executives to achieve greater personal and professional success.

He is the CEO of STAR Results, author of 52 Sales Management Tips - The Sales Managers' Success Guide. He is a contributing expert to Top Sales...

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