Start Your Own Makeup Line - Here's How


Start Your Own Makeup Line - Here's How

If you want to start your own cosmetic line, first decide on a specific and unique solution that you will provide to your customers. There are so many cosmetic products on store shelves today that unless you have a unique selling proposition, your product will get lost in the market. Understand what your target market wants and provide a product give them what they want.

If you have a product idea in mind, but you are not sure whether customers will buy it, you can do some low-cost market research by checking out online makeup forums like Ultimate Cosmetics or Makeup Talk. Read forum discussion threads, and you will easily find out what the market is concerned about and what they are interested in - simply by what users are saying.

More and more people are now looking for makeup with special features like natural or organic ingredients or convenient packaging that basically translate to higher value. You will find it easier to run a profitable business with a high value cosmetic line than makeup products with a low price point that do not offer significant value to the customer. People want value and if cosmetics are priced right, consumers are generally willing to pay more for it.

Developing your own makeup line takes time. Market research, product development, packaging and promotion all need to take place before your product hits the market. You need patience and determination to get through the launch phase of your business. That said, you do not need to spend years developing your product line.

If you are working on a limited budget, you do not have to develop products in a lab. Items like soaps, lip balms, fragrances and lotions can easily be created from your own home. Starting small, selling within your local community and growing your inventory and product line as you gain customers requires less start-up money and makes for a less risky venture.

There are a variety of ways you can bring your makeup line to market, even if you are starting small. Before going to major retail stores, reach out to smaller retail shops, salons or massage parlors in your area who may be open to consignment arrangements. You could open a mall kiosk, hold private home parties or set up or own website.

Packaging is important, as it is what your customer will see first. You also want to have a business name and logo that grabs attention. While you want a name and design that stand out, you also want to make sure that shoppers can easily understand what the product is and the benefits it provides by reading the label.

For home-based entrepreneurs, the internet makes packaging and design much easier. You can find wholesale packaging suppliers online for items like bottles, jars, lip balm tubes and plastic containers. You can also save hundreds of dollars on logo design by creating your own logo at websites like Logo Maker.

You can protect your business name and design with a trademark, Start by doing a search in the US Patent and Trademark database to make sure the name is not already trademarked. Register your business name with your city or county clerk and obtain a business license from your local government office.

Author:. Home Business Center, Inc. offers a new Free Business Start-Up Checklist and over 218 business startup guides. They also ... Go Deeper | Website

Have a question for Sue?

Jaton Ward
29th September 2014 9:47pm
Are there reasonable packaging companies out there? How long does it usually take to launch your own cosmetic line?

6th November 2014 12:06pm
How long does it usually take to launch my own cosmetis line and wher do I begin?

saige cooper
9th February 2015 6:08pm
where can i find a lab to create my cosmetics??
17th July 2015 12:29pm
Where can I find a lab that will make my product? What states and what companies?

22nd July 2015 3:22pm
What are some good leads on labs that will make my product and companies that will send out the product for me if starting online?

Ramona Harris
4th August 2015 8:23pm
How long will it take for me to start my own makeup line

Joanna Gardea
13th September 2015 2:39pm
Where can i find a lab that will work with me to create my cosmetics? What is the best way to get a sponser or a way to advertise my products ?

Felicia wiggins
30th September 2015 9:47am
How long will it take for me to start my own makeup line

9th October 2015 7:47am
What are some of the site's I can use for the labels and design

16th October 2015 1:45pm
Excellent article!! I am noticing in your comments that some people are looking for package design resources. I am a freelance beauty package designer. I have designed for Victoria's Secret, Avon and Bliss and am now helping new beauty entrepreneurs create great branding and packaging. If you would like help with design, please don't hesitate to reach out.
[Website link removed by site admin]
Lauren P.
9th January 2017 12:04am
Hi! I know your comment was written a while ago-but I thought I'd reach out anyway! Do you still design packaging for beauty entrepreneurs? If so, I would love to talk more with you as I'm wanting to start my own makeup line. Thanks and I hope you are doing well!

28th October 2015 12:37pm
Can you evaluate on how a cosmetic line is made and also on what resources can we/I used in order to begin a cosmetic line?
ex. What labs? What companies? Price range on each unit?

27th March 2016 2:26am
Hi! i was just wondering if there is a method where I design the product/label, and all that and then when someone goes onto my website and buys a product, the manufacturer and i are notified. Then the manufacturer makes and sells it so i don't have to buy a bulk size of product and sell it myself. Then the money will be split between the manufacturer and I? That way I don't anyone anything? I don't know if thats a real thing, I was just thinking about starting something small ... Read More

Michela Forrest
5th June 2016 10:04pm
What if you do not have any experience in chemistry or knowing what to mix with what to make the product, can you still start a cosmetic line?

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