Defining Your Target Market

I want to talk about your target market. First off, do you know what I mean by that?

A target market is the group of people most likely to buy your product or service.

So if you’re a virtual assistant, that target market will likely be solopreneurs, who may work from home, who have trouble doing all their tasks by themselves, who need a little help a few hours a week with administrative work.

If you sell organic cat food, your target market would be people with cats who have a little more money to treat Fluffy to special organic food.

Take a minute to write out who your target market is.

* What type of person is he or she?

* How old is this person?

* What income does he/she make (can be vague like upper/middle/lower class)

* Where does he/she shop?

* Does he/she have to live in a certain area to be an ideal customer for you?

Now for the big question: how does he/she receive his/her marketing messages? Is he/she computer savvy? Then the answer might be social media sites. If your target market is seniors, this might not be the case.

It’s important to understand your target market before you plan your marketing campaign. That way, you know what marketing tools to use to best reach and convert your target market to sales.


Susan Payton is the Managing Partner of Egg Marketing & Public Relations, as well as the blogger behind The Marketing Eggspert Blog at She�s written two books: 101 Entrepreneur Tips and Internet Marketing for Entrepreneurs (due out Spring 2009), as well as several ebooks.

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