Dress for Success as a Sales Professional

I am often asked what type of dress code should be employed when calling on a potential buyer. The answer I typically share centers around the dress code displayed by our buyer's entity.

In other words, if my buyer's company dress code were always casual in their approach to dress requirements, my approach in terms of what I would wear would be business casual. In this way, I am attempting to dress in a way that is a "step above" what my buyer approach to dress would be.

As another example, if my buyer dress code were business casual, then I would appear before them in dress attire (suit with tie - and/or - sports coat with tie).

With this approach, I hope to always appear to be professional even when it comes to the attire.



exceltrain, inc. is a sales training and business consulting firm specializing in executive level sales training along with executive coaching and business consulting services.

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