Success Isn't Magic

I've always been fascinated by magic tricks. When I was a little girl, my Grandpa used to magically pull a quarter from behind my ear. Back then, I wasn't as interested in how the trick was done as I was in getting my mitts on the quarter (big shocker).

My fascination with magic tricks hasn't wavered; but my interest in how the illusions are created has greatly increased. I tend to watch more closely now, and scrutinize every gesture in the hopes of discovering the secrets behind the trick.

Over the last few years, you may have had the opportunity to see Val Valentino, also known as the Masked Magician. Valentino is the guy who performed both large and small-scale illusions and magic tricks, then revealed the secrets of the tricks afterward. He wore the mask because he wanted to avoid recrimination from fellow magicians for breaking the magician's code.

You can't blame the magicians for wanting to protect their tricks. If all of their secrets got out, then everyone would be able to perform these feats of illusion, and they'd be out of a job.

So, why am I telling you all of this? It's simple, really. The successful titans around us aren't all that different from the magicians. And, many work equally hard at protecting their secrets. Why? Because many of these "secrets" aren't secrets at all -- they are formulas, systems, and well-honed processes -- and, if we figured them out, we'd be successful, too.

Apply your curiosity and energy toward emulating those whom you would aspire to be like. Make yourself a student of their efforts and their actions. Read and study all that you can. If you follow the success of others long enough, you will discover the "magic" behind their success.


Traci Hayner Vanover, aka The Promo Diva(R), is a freelance copywriter, publicist, coach and consultant that specializes in working with authors, entrepreneurs, and small businesses. Drawing on over twenty years experience, Traci is a one-stop source for all of your marketing and promotional needs -- with plans for every project and budget. Traci's blog, located at, blends helpful tips and resources with a healthy dose of humor. Traci i...

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