Boring is profitable – a lesson that took me 15 year to
learn. For my first 15 years in business I was on the cutting edge of new
marketing strategies and technologies jumping from one strategy to another. It
wasn’t until I drilled down into one tactical deployment that was as much fun
as eating dirt did I make any real money. The “new” and “fun” opportunities
that present themselves to you can provide some personal enjoyment, but seldom
deposit slips sufficient to cover costs. Look for the boring facets of your
business and go there as soon as you can.