The future begins today. Whether you plan it or not, it goes forward with momentum beyond your control. The adage that life is what happens while you are making plans is as true in business as it is in your personal life. While you are planning your marketing campaign, your potential customer is acting on doing business with your competitor. While you are planning a human resource strategy to retain your top talent, an executive search firm is recruiting them for the competition. Scarlett OHara may have been able to get away with thinking about it tomorrow but you must take action NOW!