Unless you want to be the next media bimbo, here are three rules you shouldn't break. Follow them, and you might actually touch the hearts and souls of viewers or at least provide them with an intellectual thought.
- Give a Dog a Bone
Make your point and do so quickly. The fastest way to lose your attention of your audience is to ramble.This is especially true on radio. Most interviews are brief and if you don't make your point quickly, you might not get the chance to make it at all. Every second you speak, you should be giving value to the audience. Tell them what they want to know. Trim the fat and give them the bone.
- Speak to the Audience
Simplify the communication. What I mean by this is, try to avoid industry jargon or using to many long elaborate sentences. You want to focus on clear concise idea's not obscure ones. Instead of being the college professor, explaining in intimate detail the physics and psychology behind an invention, you should just tell people how it's going to benefit them. Television viewers and radio listeners, expect you trim the branches of obscurity and get to the root of the idea.
- Try Not To Preach It
Want people to be hellbent against you? Preach to them. If you're like most people, you automatically rebel when someone tells you what to do. When you're attached to an idea, pushing it on someone will cause them to resist. Don't blame them, it's a natural reaction. Instead of focusing on the outcome, allow your customers to come to their own conclusions-using the information you give them.