Video Marketing How to Promote Your Business Using Videos

5 Steps to Producing a Video

1. Decide what kind of video you want to record (talking head, based on a PowerPoint presentation, from your computer screen, interview, etc.)

2. Get a good microphone and a camera. It doesn’t have to be a professional camera. Sometimes a simple digital camera is enough.

3. Write the script or prepare the content. Do a practice run first.

4. Record it.

5. Do some minor editing using free software such as Windows Movie Maker. You will probably need to trim out the end and the beginning, and add a watermark with the URL of your website.

Where You Can Submit Your Video

YouTube –

Google Video -

Yahoo Video -

FlickLife -

Blip -

Crackle -

Flurl -

BoFunk -

Vimeo -

Flixya -

A Case Study

In case you are still not 100% convinced that video marketing is an amazing tool to drive massive traffic to your website, listen to this. Last month we recorded four videos for a client and distributed them to the services mentioned above.

We used some tricks, picked the right keywords, and created some backlinks to them. Then we social bookmarked them, submitted their RSSs to some RSS search engines, and we finally pinged all the pages that we created. All this took us 4 hours. In 6 days, our client’s videos had 150,000 views! Do you realize what that means? 150,000 people discovered our client’s company in less than 6 days. He got 1,746 visits and $11,235 in revenues from that campaign. His investment was $215. Are you a video marketing believer now?


Zeke Camusio is a serial entrepreneur. His sixth endeavor, The Outsourcing Company, is a web design agency with offices in Aspen, CO and New York. Zeke's blog, Let's Do It! is a great Internet marketing and entrepreneurship resource for all those who want to start or grow a business of their own. Check out Zeke's blog at Join Zeke's Facebook Group:

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