Leaders Are Communicators

There is an old saying, "That which can be misunderstood will be misunderstood." This resolution, passed by the Board of Councilmen in Canton, Mississippi, in the mid-1800s brings that into focus. "Number one: Resolved by this Council that we build a new jail. Number two: Resolved that the new jail be built out of the materials of the old jail. Resolved that the old jail be used until the new jail is finished." In many ways, effective communication begins with mutual respect - communication which inspires, encourages or instructs the other person to do their best. When we respect someone, we will never be rude to them. Consequently, by treating that person with respect, we get cooperation, enthusiastically given instead of grudgingly given. Eisenhower said that leadership was the ability to persuade someone else to do what you want them to do because they want to do it. Giving respect to a person means you will treat them with courtesy and dignity. The respected individual is going to work harder to become a peak performer, wanting to do more and more.

If people like you, they will work harder for you. If they don't like you, they might work to keep their job, but they won't really be giving the effort they're capable of giving. A person might perform to keep their job because duty and responsibility demand that they do it well. But love and encouragement enable us to do our work beautifully. When we communicate to people that we genuinely like and respect them, and follow that up with consistency of action, we establish a rapport and confidence in our people that will make a difference.

Communication is not necessarily an easy skill to learn, but it really begins with seriously listening to what the other person says. By listening with respect you will learn things that can make a difference. Consistency will be the result and consistent performance really is the key to excellence. Buy into and practice these concepts and I really will SEE YOU AT THE TOP!


A talented author and speaker, Zig Ziglar has an appeal that transcends barriers of age, culture, and occupation. Since 1970, he has traveled over five million miles across the world delivering powerful life improvement messages, cultivating the energy of change. Since 1970, an extensive array of Ziglar audio, video, books, and training manuals have been utilized by small businesses, Fortune 500 companies, U.S. Government agencies, churches, school districts, prisons, and non-profit associations...

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