Good morning, BelieveNation. Today’s message is: look beyond rules. Over to you, Nicolas Cage.
♫ I wake up every morning ♫ Espresso keep me going ♫ I wake up every morning
I try to see myself as somebody that is interested in extremes. That is interested in maybe breaking boundaries, in terms of what is considered acceptable or not acceptable to do. I don’t like the idea of rules in art, I once said a long time,
Interviewer: That’s one place where you don’t find a lot of rules.
” I don’t like the idea of rules in art” – Nicolas Cage
Yeah, and, uh, I once said, I think in a magazine, that to be a good actor, you have to be something of a criminal. Of course, they took that as, like, I wanted to be a criminal. Which isn’t true. I just, I just think that you, you need to look beyond rules.
Evan: I think this is really, really, really, really, really important. You need to understand that rules are created for people who have below average skills at something. If you think about a classroom that you went to, maybe you went to university, to college, or high school, and you’re sitting in the class, you got 20, 50, 100, 500 people sitting there with you, the material is designed to teach the below average person. At that skill set.
Right? It’s designed so that almost everybody can get it. And, as a result, the pace is so slow that if you’re really good at that stuff, you’re bored. And a lot of you who’ve been through those classes, know what I’m talking about. Where, if you went, and talked to the professor, the teacher, the person who’s teaching the material, and you sat down with them for an hour, you’d learn way, way, way, way more because it’s customized to you. And the same principle applies to your life. And it applies to your business.
Understand that most of the rules that you’re paying attention to in your life and your business, were designed for the below average person at that skill level. And if all you do, is follow the rules, follow the way that everybody else does it, you’re going to have a below average experience. If you just sell the same product for the same price, and you have the same marketing, have the same website, if you’re just copying somebody else, and just following the rules, you’re going to have a below average experience.
“Understand that most of the rules that you’re paying attention to in your life and your business, were designed for the below average person at that skill level.” – Evan Carmichael
What you need to do, with that example of talking to the professor, where you customize the experience, you need to apply that same principle to your life and your business, as well. You need to think, how do I customize my life, and my business, to make it suit me? So I can have the greatest value, and the greatest impact, on the people around me. On my customers, on my community, on the world. You need to figure out ways to customize what you do so that it fits you, your unique talents, your unique gifts, and you can’t do it by following the rules.
If you look at every successful business, in history, go look them up, who ever you look up to, whatever the company is that you look up to, whatever entrepreneur it is that you look up to, they did not follow the rules. They did things in their own way, and they paved a new path, instead of being a sheep and following the existing path. That’s what you need to do for yourself. You cannot bring yourself down, to the below average standards. Now that doesn’t mean you have to go and break all rules, right? Some rules, you know, you’re going to get in trouble if you break, right? If you are speeding, you’re going to get a ticket, you got to deal with that. There are other rules that have much bigger consequences as well.
But very few of the rules that you currently feel are important, actually are. And what you need to do is think about how do I take my genius, my talent, what I’m really, really good at, and apply that to this industry in a way that it’s never been done before? Other sheep are out selling it this way, this is how they market, this is how they sell, this is how they promote. If you’re not good at that, if that’s not driving you, if you can’t be the best in the world at that, forget that.
“You cannot bring yourself down, to the below average standards.” – Evan Carmichael
Who cares if that works in that industry? Who cares if that’s the traditional way everybody else is selling? Let them play out here. You’re going to come over here. You’re going to do this thing that only you can do, that you can be the best in the world at, that get people excited about, that nobody’s ever done before, that’s what you’re going to do. That’s how you’re going to stand out. That’s how you’re going to win customers.
That’s how you’re going to feel happy. That’s how you’re going to feel fulfilled. That’s about being you. Bringing your genius, your talent, your abilities, your excitement, your passion to your industry in a way that’s never been done before. You have to do it if you want to stand out. You have to do it if you want to have a big impact. You can’t just follow the rules. Rules are great guidelines to start with.
It’s good to know, in general, how something is working. It’s good to know where some of the penalties are. But don’t let that shackle you in that this is the only way to do it. You need to understand, and then go out and do your own thing. This is why I love modeling success. Because, when you model success, when you look at people in a different industry, look at any entrepreneur that you look up to, if you are in the car business, you can go learn from a Steve Jobs, or Oprah Winfrey, or Martha Stewart, someone who’s totally outside the industry.
You can take something that worked for Howard Schultz, who started Starbucks, and apply to your chair manufacturing business. In a way that nobody’s ever done it before. And it feels like you, you’re this pioneer trailblazer breaking all the rules, when it’s just learning from somebody else who’s done it in a different industry. But you’re not going to have success as a chair manufacturer doing what all the other chair manufacturers are doing. It’s not going to work. You’re going to end up with below average results.
Customize your life, and your business, to the genius that you have inside. Express yourself. Let it come out. Let it fulfill you. Let your audience feel it. Let your customers feel it. Let the media feel it. That’s where your success is going to come from. Financial success, emotional success, personal success, that’s where it’s going to come from. Stop paying attention to the rules. As Steve Jobs famously said, “You’ll discover, at some point, “that the rules are designed by people “who are no smarter than you.”
“Customize your life, and your business, to the genius that you have inside.” – Evan Carmichael
And so why are you living your life, running your business, according to other people’s expectations? According to what other people say you need to do? Instead of letting this gift, this art, come out and dominate.
So the question of the day, today, is: I want to know, what are the rules that you’re breaking in your industry, or in your life? Super curious to find out. Leaving the comments below, I’m going to join in the discussion. I also want to give a quick shout out to Sheri, from optisourcebook.com. Sheri, thank you so much for picking up a copy of my book, Your One Word, it really, really, really means a lot to me. Thank you guys again for watching. I believe in you. I hope you continue to believe in yourself. And whatever your one word is. And I’ll see you again tomorrow morning for another shot of #Entspresso.
♫ I wake up every morning ♫ Espresso keep me going
So, for the past few months, I’ve been getting a lot of comments on my videos, and people asking me, am I related to Nicolas Cage? I look a lot like Nicolas Cage. And, to me, this is just totally ridiculous. Because everybody looks like Nicolas Cage. And I have the proof to back it up. Pregnant women look like Nicolas Cage. Your rib cage looks like Nicolas Cage. E.T. looks like Nicolas Cage. Gandolf, Yoda, Hillary Clinton, Little Mermaid, Mona Lisa, Bill Clinton, Albert Einstein, the Statue of Liberty, Biggie, Buzz Lightyear, Princess Leia, the Green Lantern, Miley Cyrus, Barack Obama, everybody looks like Nicolas Cage. I don’t know why you guys would say that, but I’m deeply hurt. I’m taking names. And I’m going to remember who you are.
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