Good morning, Believe Nation. My name is Evan Carmichael, my one word is believe and I believe that entrepreneurs will solve all of the world’s major problems. So to help you on your journey, today’s message is persevere. Over to you, Steve Jobs.
Persevere – Steve Jobs
A lot of people come to me and they say, well I want to be an entrepreneur, and I go oh that’s great, what’s your idea, and they go well I don’t have one yet.
And I say, well, I think you should go get a job as a busboy or something until you find something you’re really passionate about because it’s a lot of work and I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance. It is so hard.
You pour so much of your life into this thing and there are such rough moments in time that most people give up. I don’t blame ’em. It’s really tough. And it consumes your life.
If you’ve got a family and you’re in the early days of a company, it’s, I can’t imagine how one could do it. I’m sure it’s been done, but it’s rough, ’cause it’s pretty much an 18 hour a day job, seven days a week for a while, so unless you have a lot of passion about this, you’re going to not survive, you’re going to give it up, so you’ve got to have an idea or a problem or a wrong that you want to right that you’re passionate about, otherwise you’re not going to have the perseverance to stick it through. And I think that’s half the battle right there.
I often get asked, what are the most common rules of success? I’ve profiled all of these people on my channel. We’ve done so many top 10 profiles and mentor me’s, and believe lives, and so much content. What are the consistent themes that come back over and over and over and over and over again? And here they are.
I’ve got three main ones I want to talk about. First, people have an idea. They’re doing something that they’re passionate about. Right? They have this crazy idea that they want to do that they love, that they’re attached to, that they need to see created in the world. Second, is they got started. They did something about it.
They didn’t just sit on their idea. They didn’t just hope that one day something’s going to happen. They didn’t just tell themselves that when this thing happens, then I’m going to start. No, they start. You have an idea, you do something about it because if you wait, then that waiting turns into weeks and months and years and eventually a lifetime and you look back and as Wayne Dyer said, the song dies within you. You have to start.
And three, is they persevered. They kept going. When it got tough, they kept going. And this is why it’s so important that you love what you do because you have to be a little bit crazy. You have to do it even when you’re not seeing results. You have to do it even when you have setbacks and failures are in front of you. You have to persevere.
If you look at every single successful person, not even just entrepreneur, person that you look up to. Look at whoever’s at the top of their game. They persevered through a lot of crap to get there. It’s not just this overnight sensation that takes off and does well and if you are lucky enough to have that happen, it quickly fizzles out because you don’t persevere through.
You got to keep doing the work. And this is part of why I started my YouTube channel, it’s part of why I started doing what I do because when I had my first business, I expected it to be hard but not as hard as it was. When I was reading magazine articles and webpages and reading all the success stories, it made me feel like, you know what, they could do it, I could do it too.
I got something in me. I can make this a business. And I wasn’t prepared for how crushing it was. It was the most soul crushing part of my entire life. Starting my business and putting in work and work and work and work and just not getting any kind of results, not getting any kind of customers, not getting any kind of revenue, making $300 a month, eating the same cans of beans every single day for lunch, celebrating a victory with McDonald’s french fries, it sucked.
And to do that every single day, you could do it for so long before it takes this massive toll on you to say I’m worth more than this. And it’s the love for what you’re doing that gets you through. And I even told my business partner I quit. I think a lot of entrepreneurs think about quitting on a regular basis.
I didn’t quit. I came back the next day and I continued to work, but it’s something that we don’t talk about enough. We read the articles, we see these ultra success stories, these people taking off, and they always say work hard, but you don’t see all the struggles and failures that are part of their path. And so it’s part of why I do what I do.
I wanted to share with the world, share with you guys, to give you motivation, to give you more belief that you can do it, that even though it’s tough and you’re going to face a ton of problems, at least for me, I found that if I modeled success, by looking at people who’d been through what I want to go through, who’ve achieved massive success, who’ve done the things that I aspire to do in my own way, that’s helpful.
And just remembering that a lot of these people you look up to, they started with less than what you already have right now. They had an idea, which you have, they took action, which hopefully you’re doing, but they probably had less resources than you already have right now. Less at their disposal, less connections, less opportunities with what we have with the internet and technology now, than what you already have right now.
They had less than what you already have and so the difference is they stuck with it. They persevered. They pushed through. Pushed through. When they felt like giving up, they didn’t. And so feeling like you want to quit can be normal because it’s insanely hard to do this, being an entrepreneur.
But you have to persevere through. If you have a great idea, if you get started, but if you don’t persevere, you’re going to constantly start and stop and start and stop and start and stop and never build anything truly amazing. You need to persevere.
Question Of The Day
So the question of the day today is, I’m curious, what is the biggest thing that you had to persevere through in your business? What was the biggest challenge that you faced or are currently facing that you had a really hard time with and you have to go deeper in and really persevere through? Let me know, share it down in the comments below.I’m really curious to find out.
I also want to give a quick shout out to Tamera Weeks. Thank you so much for all your support and for picking up 10 copies of my book, Your One Word and for posting it on your YouTube channel with that awesome review. Thank you, thank you, thank you so much. I’m really happy that you enjoyed my book.
So thank you guys so much for watching. I believe in you. I hope you continue to believe in yourself and whatever your one word is. Much love and I’ll see you again tomorrow morning for another shot of Entspresso.
Oh, all the time. All the time. And then you push through it. You push through it ’cause what’s the alternative? You’re going to leave that idea stuck in your head forever? That sucks. The alternative is you go through life and you had this great idea and nothing came of it ’cause you got tired and yeah, sometimes you don’t go to the party that all your friends are at, because the idea is calling to you in that moment. Wait For It’s a great example of that.
I was on my way to my friend’s birthday party when that lyric showed up, when death doesn’t discriminate showed up in my head. The idea came on the A down, I started writing it down on the train, of the A train, break dancers are dancing, I have my headphones on. I get out, the whole chorus comes all at once.
I write it down and I suddenly see the shape of the whole song, I was just like, the chorus is Burr, that’s who he is. I go into my friend’s party, I go hey, what’s up man? Happy birthday, I got to go. I get on the L train and I write the rest of the song on the way back home from the L to the A back up to 207th street.
You have to do that sometimes. You have to say no to your friends to say yes to your work. Because what are you going to do, like lose that idea? Because you decided to have a drink with your friends? It’s not worth it. Your friend’ll be there.
When I look back at all my business accomplishments, CNN was the most exciting and most challenging and the most satisfying when we were successful because I got proven right. I was Time Magazine’s Person of the Year for the whole world, I mean that’s, what more could you do than that? I made the cover of Success Magazine, I held a copy up to dad and said, dad is that enough? I’m on the cover of Success magazine.
oAnd then we had the AOL merger, so it didn’t last very long and I was down and out again. One of the worst mistakes that’s ever been made in business. We went into it half cocked and unprepared and that’s something you don’t want to do on a merger of that consequence. You know, you want to really be careful when you’re dealing with billions and billions of dollars and the careers of literally thousands of people that were, their life savings was wiped out too.
I had some doubts and I voiced them and I talked to the best people I could for advice and they felt like there was no way I could have stopped it so I went along with it, be a good soldier. And I lost 80% of my money. I lost my job at CNN and Turner Broadcasting. At that same time, Jane Fonda and I got a divorce and I lost a grandchild that passed away.
So I was really down and I had two choices. Either go down, which I had plenty of excuses for, but I didn’t want to go down. I still felt like I had contributions to make and I just gritted my teeth and said I’m going to come out of this.
Do it like Scarlett O’Hara did at the end of the first half of Gone With The Wind, remember she was standing up on the hill as the camera went back and she said as God as my witness, I’ll never be hungry again. That’s it, just God as my witness, I’m going to get through this and I’m going to make a comeback.