Most people have a stressful life. And if you look at stress, stress happens as a result of things not fitting your pictures. Perfection is the lowest standard. And the reason it’s the lowest standard is because it’s unattainable. Failure? Failure is not taking your step. Failure is not picking up the bat and swinging it at life. Failure is getting to the end of this game and regretting what we didn’t do.
I’m a born entrepreneur. I’ve built several dozen companies, half of which before the age of 30. I’m a best-selling author, philosopher and explorer of consciousness. My name is Peter Sage, and these are my 10 rules for success. (exploding swoosh) (powerful music)
1. Increase Your Why
Probably the most important way to encourage yourself to work harder is to increase your why. You see, the psychological fact that people do things for reasons, now, they may not be your reasons, and they may not be my reasons, but everybody does things for reasons.
And so what you do when you’re working hard or you’re working on a project, you’re doing it because there’s a reason for it. Now if your motivation is low, it’s because your reason, the reason that you’re doing it doesn’t resonate at a high level.
So how do you increase your why? Well, one the ways that I found is by focusing on what is the outcome of what it is that you’re doing, and how can that serve beyond you to people that you care about or the world at large? People can be motivated by themselves up to a point. But when you start motivating yourself because of what you can contribute, you tap into a deeper level of motivation.
“When you start motivating yourself because of what you can contribute, you tap into a deeper level of motivation.” – Peter Sage
You know, it’s a fact, if you look at the New York Marathon, The Boston Marathon, The London Marathon, there’s more people that run those marathons for the first time, running for other people, causes, charities. And then think about how much it would take to motivate yourself if you’ve never ran a marathon before to go and train for one.
And getting up when you need to do a 20K, or a 15-mile training run and it’s cold and wet and miserable, and you haven’t eaten properly and you’re tired, but you got to go do it anyway. If we’re doing it for ourselves, a lot of the time we can quit. But if we’re doing it for others, there’s something that compels us.
If you’ve got to get up early to go get yourself to a certain place, and you’re not feeling motivated, it’s hard. But if you’ve got to get up and go, because your boss will fire you if you don’t, or you got to pick the kids up from the airport, there’s a different reason. So focus on what it is that is your why. And checking, 6is it self-serving, which is limiting in its power? Or is it more ethnocentric, whereby I’m doing it for a reason.
And find a reason to be able to contribute with what it is that you’re doing.
Over time, and especially in personal development, many people have put different emphasis on different buzzwords, things like persistence, and desire, and determination, words that usually have a lot of strength behind them. Words that really have a connotation to being able to battle through. And while things like desire, persistence, determination, et cetera, are very useful, they’re useful for when we go through obstacles, when we require an immediate injection of force to try and break through certain levels of limitation.
In other words, if we are sitting there as a victim of life, and we want to be able to break out and take charge of our own circumstances, words like persistence and desire, and being able to break through, are valuable words. But I’d like to give you an insight into a word that I think is far more powerful. And this word has been given to us throughout the ages by prophets, scholars, religious teachers, spiritual masters, consistently, since the dawn of written civilization, and that is the word surrender. The word surrender is inherent into letting go of resistance.
“The word surrender is inherent into letting go of resistance.” – Peter Sage
If you think of, for example, stress, most people have a stressful life. And if you look at stress, stress happens as a result of things not fitting your picture. In other words, if you take the scientific definition, it’s two objects going against each other with opposing forces in opposite directions. Not like, for example, if you take a dance, and I’m doing Salsa dance, and I take a lady on an outside turn, then we’re going in opposite directions. And that’s fine, you’re going with the flow. But if she’s trying to move on an inside turn, and I’m doing an outside turn, you have a friction, a resistance, and that’s going to end up in a broken wrist. So being able to surrender at the point has a different connotation.
So let’s look into it a little more. If we’re trying to force our way through life, battling through, surrender is not an option for most people. But if we start to look deeper and know that the wisdom behind the intelligence that governs a lot of the flow of the river of life, let’s call in the current of life, has an innate level of intelligence that goes beyond what we can comprehend consciously. How do I know that? Very simple, cut your finger and consciously try to stop it from healing.
There’s something smarter than us that’s at work there. Whereas, if we were to surrender to the wisdom of the current of the river, if we were to surrender to that level of intelligence, then eh, what generally happens is that a solution to our problems will present itself. If you want to flow with the wisdom of the current, know that if life takes a left turn, which it has to, you look at any river from the air, and regardless of the topography, regardless of where you are on the planet, they all follow the same pattern, they wind. Just like the roads around me in the background here, they all wind in a different pattern.
“Tap into that innate level of wisdom, that has been passed down through the ages.” – Peter Sage
So if you have a goal in mind, and you’ve gone through persistence, you’ve gone through determination, and yet still struggling, try surrendering to the inevitably of it happening by flowing with the wisdom of the current. And if you do that, and you tap into that innate level of wisdom, that has been passed down through the ages, you’ll start to see surrender as alignment with the current, rather than resisting it.
3. Add Value
If we understand that for the majority of people on the planet, money is nothing more than a reflection of the value that they’ve added, then we start to understand that what has to come first is the value, not going around chasing money.
If you chase money, you’ll chase your tail, because you’re chasing the consequence of something that hasn’t happened yet. Does that make sense? So if you look at it under that context, then how do you start a business with no money? Well, you don’t ask yourself, “Where do I get money?” You ask yourself a better question. You say, “Where is it that I can add value? “How can I add value? “What is it that I can contribute that would “cause somebody to be able to give me what it is “that I want, without just shelling out a wad of cash.”
That’s the easy way. All money is an arbitrary medium of exchange to measure different levels of value, that’s pretty much it. So if we don’t have access to money, then what we have to do is come up with ways we can add value, and therefore we shortcut the process.
4. Don’t Chase Perfectionism
One of the patterns that I’m noticing here, Eric, in a lot of consistent ways with new entrepreneurs, is that they’re covering up their lack of ability to handle uncertainty by doing research, under the guise of chasing perfectionism.
Right? That’s like saying, well, listen, I’m going to read all the books on darts that I can read so that my first dart is going to be a bullseye.
That doesn’t work. Get up, stand up to the plate, or the oche, throw the dart, and the first one may miss the board. But then you adjust, you throw the second one, it gets a little closer, you throw the third one, it gets a little closer. Eventually, you’re going to be getting bullseyes, because you’re used to throwing, not used to reading books on darts.
Your experience. Your experience is getting better on this one. Yeah, so.
See, if I’m trying to be perfect, then to all you perfectionist people out there, listen to me. Again, another one of my mentors, I’ve spent on many years with, Tony Robbins, right, will tell you perfection is the lowest standard. And the reason it’s the the lowest standard is because it’s unattainable. So why are you trying to be perfect? By being perfect, you guarantee you never will be.
“Perfection is the lowest standard.” – Peter Sage
Most people try to be perfect, try do this exactly–
Now, most people are afraid of being imperfect, exactly.
But I think this is go to the procrastination problem. They procrastinate or–
Under the guise of research.
Well, I’ll just do two more focus groups, or I’ll just like do another hours surfing to see if there’s any other ideas I can benchmark. No, shut up, do your research–
That’s not good, yeah.
Limit it, get in the game, swing the bat, then reassess, but at least you’re in the game.
5. Set Yourself Up To Win
Set yourself up to win. Now, this may sound easy, but let me give you some insight into brain chemistry. Now one of my good friends, Dave Asprey, from the Bulletproof team, yeah, amazing man, shared this with me, and that is that the brain, although it’s 1/50th of the body weight, takes up 20% of the calories. 20% of the energy in your body goes to running your brain. Now if that energy is low, guess what? You feel demotivated.
And a lot of the time, people try and rely on willpower. But willpower isn’t on demand. Willpower has cycles based upon whether your brain is being fed the energy it needs. So if you are feeling down, and think, “Ah, I was going to commit to that, but I can’t, “I’m just not in the mood.” And you don’t want to work harder, then first things first, go check your brain chemistry, get yourself some fast sugars into the diet, get some high quality brain fuel to be able to perk yourself back up at that level then go do it.
“‘Cause you can’t be in uptime all the while. That’s a superhuman myth.” – Peter Sage
Another great way of setting yourself up to win, is that when you’re in the mood to do something, prepare something for when you’re going to be doing the project. In other words, I’ll give you an example.
If you go to bed at night, put your gym kit at the bottom of the bed if you’re going to the gym in the morning. Research has shown, if you get out of bed, and that gym kit is more than 20 seconds away, you’re not likely to make it if you’re not in the mood.
But if your gym kit is at the foot of the bed, and you get out and the first thing you do is put it on, you’re ahead of the game. Set yourself up to win.
So when I’m in the mood and I am energized, my brain chemistry’s high, and I’m associated to what I’m doing, do something in that moment to take action towards setting yourself up for when you know predictably that cycle’s going to dip. ‘Cause you can’t be in uptime all the while. That’s a superhuman myth.
6. Raise Your Self Worth
Well, here’s the tip. It’s not looking for more sales, it’s not getting up earlier and making calls. It’s not knocking on doors.
The fastest way to make money is to raise your self-worth. How do you raise your self-worth? Check your peer group. If you upgrade your peer group, you’ll upgrade your self-worth, case closed. What do I mean by that?
Well, if you hang around with 10 drug addicts, I’ve got news for you. The law of conformity says you’ll likely become the 11th. If you hang around with 10 highly motivated self-made multimillionaires that are up and busy, on purpose, with something, and inspired to go out and create value, you’re likely become the 11th. You see, raise your self-esteem, trade your peer group, and ask yourself a question. How can I add value?
“You want more money? Become a person of value.” – Peter Sage
And all of a sudden, you look over your shoulder one day and think, “Wow, where did that money come from?” Because now you’re focusing on what you can give, which is the by-product or a consequence of that is money coming in. Rather than sitting in front at the fire, and bitching about the fact that it’s cold, and if only you had some heat, you’ll go outside and fetch some wood. That doesn’t work. You want more money? Become a person of value.
Upgrade your self-worth, mix with the people that already have what it is that you want, contribute in adding value, and I guarantee money won’t be far behind.
7. Choose The Meaning Of What Happens
If you are able to understand that you get to choose the meaning of what happens, you get to take responsibility for your data-processing of the five senses. Two men sat behind prison bars, one saw mud, the other saw stars.
The condition is identical in both scenarios. How one chooses to interpret that condition determines whether or not you go off on a track towards empowerment, or whether you go off on a track that becomes a self-fulfilling prophecy of more stress and resentment with your current life condition. If you’ve ever had a relationship with somebody, or an intimate relationships where, for example, they left you. Same scenario, two different ways of looking at it.
One, you can turn around and say, “Well, I’m clearly no good, so they left me.” Or you can say, “Well, thank God they went, “so they made room for somebody who’s right. “Next!” Now just stay with that example for a second. If you suddenly go out and a year later, six months down the line, whatever it is, if I were on the first scenario, “I’m no good, so they left me.” And that’s my belief, that’s all it is, has nothing to do with the actual event, the event is the event.
But if I’m processing my data management through the filter or the belief, or the choice of “I’m no good, so they left me.” Because that’s my story, that’s my upbringing, that’s my social conditioning, that’s my parents, that’s my fill-in-the-blank. We all have a story, my friends. Then, the next time I go to meet somebody, or I’m introduced to somebody, what are my default thoughts? “Oh, I wonder if this person thinks I’m good enough.” Now if that’s your starting place, I can predict what’s going to happen over the next two dates, if you get to number two, that is. (laughs) Whereas, if you turn around, if we rewind six months before, and you say, “Next! “Oh, yeah, thank goodness that person went “so they made room for somebody who’s right.”
“How one chooses to interpret that condition determines whether or not you go off on a track towards empowerment.” – Peter Sage
And that is your default level of processing, ’cause it’s a choice. Then next time you meet somebody, what is your default level of being able to interact? Well, yeah, I wonder if this person’s going to be fortunate enough to spend to spend some time with me. And as long as it comes from a place of authenticity not arrogance, because you’re feeling empowered, not disempowered, yeah, your second date’s going to be a very different experience. You understand what I’m saying? We create our interpretation of meaning of the world, irrespective of the external circumstances.
8. Be Sincere
If I’m going to do business with somebody, I want to do business with somebody I like and somebody I trust. We want to be in business with those people. So what does it take to like somebody and trust somebody? If you’re putting on some level of fake rapport skills, because you’ve learnt some NLP technique on how to be closely in alignment with somebody who’s visual versus auditory or kinesthetic, then that’s going to get you in the door.
But there’s an inherent level of falseness with that. Sincerity comes from a level of empathy and intention that is there to express who you are to serve your client.
9. Own Your Own Time
If you don’t have the ability to respect your time, nobody else will.
Now it doesn’t mean to say you got to be a jerk about it. There is something respectful about people who own their own time. And if somebody calls me and says, or goes through my secretary saying they want a meeting, nobody gets access to time with me unless they send an agenda in advance, and we assess it as being mutually beneficial.
Otherwise, I’m not going to be able to focus on what my mission is, I’m going to be serving everybody else’s Now, you see, many people avoid that because they have a fear of rejection. They don’t like saying no. “I don’t want to hurt somebody’s feelings.”
Yeah, this is the main problem. I cannot just give the time to someone else.
But that’s not about them, that’s about you being driven by the good opinion of others and scared of rejection, because you think it’s a person sop. But if you own yourself, and you own your truth, it’s very easy to say no to people. It’s like, I’ve employed hundreds of people over the years in different businesses. And sometimes you’ve got to let go of people. And I don’t see that as ruining their day, I see that as giving them an opportunity to be in a job that’s better suited to them. Now, they may not see that at the time when they’re focusing on scarcity.
Improve themselves, yeah.
Or the fact that they don’t have wages next week.
But, I don’t want them being in a place where they don’t fit. And if they don’t have the courage to recognize that and leave it, then I’m the guy that needs to help. And three months down the line, when they hopefully get a better job, or find themselves in a better position, and if they look back at the time when the transition point was there, they thank me for having the courage to make that decision for them if they didn’t. So I don’t need the good opinion of others if I’m walking my truth, and I’m always coming from a place of wanting to serve. It’s not an egocentric position. I’m not trying to say, “Well, screw you, my time’s “more important than yours.” I’m saying, “Well, right now, “this doesn’t serve our outcome.”
“Sometimes you’ve got to let go of people.” – Peter Sage
It’s got to be mutually beneficial. And if you need some time and this is a project you want my advice on, then, A, I have an hourly rate that you can book. But if you’re looking for free advice, I have a huge amount of information out there on YouTube that I do so that people that can’t afford my time can have access to some benefit. But, other than that, I’m very sorry, my time and my mission isn’t aligned with where yours is right now.
10. Swing The Bat Of Life
Now if there’s one area that I see stopping so many people from living their dream, from fulfilling the potential that they were born to fulfill, it is getting over the fear of failure. So how do you do that? How do you take that fear and rip it out by the roots and throw it away so it never bothers you again? You start to understand what fear of failure is actually is, ’cause for many people, all it is is being sucker punched by the good opinion of other people caring about what they think. You know how often that keeps up down?
Do you know how much of a life is wasted caring about what we think other people are thinking? And the reality is this. You start as the number one A-list actor in your movie called Your Life. Do you not? Which means that everybody else either is a supporting cast, or a film extra, in the movie of your life, correct? But what does that really mean? We walk around thinking people look at us as the star in our movie, but they don’t. Everybody else is living the same dream, they’re walking around in the star of their own movie, and we’re just a film extra in their movie. So if we stop taking the actions that we think we will lead towards success, because we think we’re worried about what the good opinion of other people will do to us. I’ve got news for you, so listen carefully. I don’t get on my soapbox about many things, but I’m getting on it about this, guys. Nobody cares enough about you to bother to give an opinion because they’re too busy being worried about what they think you’re thinking of them. Failure? Failure is not taking your step.
Failure is not picking up the bat and swinging it at life. Failure is getting to the end of this game and regretting what we didn’t do. Failure is about saying, “What if.” Failure is lying on your death bed thinking, “Oh, well, if I only I could go back and do” fill-in-the-blank. You know something? To me, failure is not falling down, it’s staying down when you’ve fallen. You have to fail by the definition of “Oh, I didn’t succeed.” in order so you can succeed. That’s what life is about. It’s not about taking it with you at the end, it’s not about score keeping.
“Failure is not picking up the bat and swinging it at life.” – Peter Sage
I’ve probably failed more times than I’ve won, but I keep my average number of tries high. And do you know what happens? Guess what? You tap into a lesson of history that most people ignore. And that is this, it’s the paradox of history. For those that risk the least in life, usually end up with the least in life. Just because our brain won’t tell us that when we have to pay our mortgage on Friday, doesn’t mean it isn’t true. So get up and get in the game. Who you are right now watching this is as a result of your failures, not your successes.
It is when we’re tested, when the storm is ripping the branches off our tree, when the rain cloud are there and we think we’ve got nothing left. That’s who we are at our best, when we show up when we’re tested. The strongest trees grow in the strongest winds, not in the best soil. So next time you have an opportunity, next time you start to question whether you should step forward or not, or would it be a white square on the chess board, or a dark square or not? Who cares, get in the game, swing the bat, be all you can be. Get up, and if anybody says, “Oh, you’re doing that?” or “Oh, you did that? “Oh, look at, you failed.” Know this, they’re failing in their judgement of you, not in your ability to pick up the bat and swing it again.
That’s the person you were born to be, my friends. That’s the person who you are. You were born a miracle, you are good enough. You don’t need me to tell you that, you already are. Get out there, get in the game, go embrace it, and if you fall over, pick yourself up, swing the bat again. And let’s go play this game of life.
Evan: Thank you guys so much for watching, I made this video because Kevin Lye asked me to. So if there’s a famous entrepreneur that you want me to profile next, leave it in the comments below, and I’ll see what I can do. I’d also love to know what did Peter say that had the biggest impact on you in your business or your life?
What change you’re going to make after watching this video. Please leave it in the comments, and I’m going to join in the discussion. Finally want to give a shout out to Jaslin Purification. Thank you so much for picking up a copy of my book and making that awesome Facebook art that you posted. I really, really, really appreciate it.
So thank you guys, again, for watching. I believe in you. I hope you continue to believe in yourself and whatever your one word is. Much love, I’ll see you soon. (exploding boom)
Determination, for me, is far more important than desire. Desire comes from a place of thinking I need it. Therefore, the presupposition is “I’m not good enough, “because I don’t already have it.” Determination is simply a case of “Well, here’s where I’m focused, here’s where I’m going.” I don’t need it, I’m just choosing to get it. And get out of the damn way, ’cause I’m moving.
Questions direct our focus. And if you’re not directing your own focus, I’ve got news for you. There’s a lot of people that pay a lot of good money to Madison Avenue to figure out how to do it for you.
Direct Your Focus
And that’s not the life you want to live, being programmed by other people’s agendas. And I liken the mind to a compass needle. It can only point in one direction at a time. And the challenge is, just like if we take a needle, and magnetize it like back in high school. You take a magnet, a power source, and you align it, and keep stroking that needle in one continuous direction, ’til that needle aligns to the magnetic field, and becomes coherent, all of the ions pointing in one direction, it becomes magnetized.
Our mind is very similar. If we are open to unconsciously being programmed, which unfortunately as human beings we are. We’re a 24/7 constant adaptation machine, our mind our body. Now we understand the body part, that’s easy. The physical side of life everybody gets, because they have experiential evidence of it. Now your body will adapt if you put it in McDonald’s, or if you put in the gym, it doesn’t mind, it will adapt accordingly, that’s its job. But our mind is far more programmable, far quicker than our body. And if the magnet, the strong force that’s constantly magnetizing us, is usually the media and our peer group.
“(The mind) Can only point in one direction at a time.” – Peter Sage
And if those two aren’t optimal, then we’re going to be sucked along for the ride, and don’t really magnetize our true north for ourselves. So by asking better questions, what it does it shifts the direction of that needle. Now the challenge is, you can only do that for 10% of the time that you’re conscious, or sleeping, awake is how most people are 90% of the time. That’s why when we’re driving to work, we can’t remember the last two remember kilometers on the freeway, (laughs) that will happen. But, now if we focus on being able to magnetize or take charge of which direction that compass needle is pointing, we have a chance to start reinventing ourselves. Because, otherwise, again, you’re going to be drifting, especially in that 90% of time where we do things out of habit, unconsciously, that compass needle drifts back to its pre-conditioned magnetic north. Now most of the time, that’s doesn’t serve us, whether it’s media condition, people condition, via society condition. Looking out of your window, there’s not many examples who we really want to emulate and become that surround us on on a day-to-day basis.
Stack The Odds In Your Favor
There is a way, believe it or not, that you can actually be luckier, and it’s far simpler than you realize, especially when you understand some of the science, and biochemistry, and neurochemistry, as to what’s really going on. And when I say lucky, I’m talking about things just falling into place, seemingly so, or if you meet the right person, or the right deal lands on your plate, and a lot of this is actually, you’re able to set this up in a a way where the odds are more in your favor. Just like if you’re in a casino, life for some people is where you put enough quarters in the machine, and you may get three cherries in a row, ’cause there’s so much going on in life, so many plates spinning simultaneously, that occasionally, yes, you’ll just be lucky and get three cherries in a row, that happens. But, more often than not, how do we stack the odds in our favor?
Now if you go to the roulette table, and you’re betting black and red, the house will always win over time. Why? Because it’s just not 50/50. There’s a loss a little green option called zero, which stacks the odds in the house’s favor, yet a little bit more than 50%. So the mathematics is the house will always win. You may get lucky, but the house will always win over time. So how do you go from being a person spinning the wheel in life, hoping that it’s going to land on your color, versus becoming the house, whereby every single time, over time, you know ultimately, things are going to work out in your favor. Well, let me share with you an incredible part of the human anatomy that allows that to happen.
“You may get lucky, but the house will always win over time.” – Peter Sage
It’s called the reticular activating system, and it’s a part of the brain that has a very specific job to do, and it’s usually misunderstood. But the reticular activating system is really the gatekeeper between conscious and the unconscious mind. And hit has a sway over what information it allows in from a sensory input. Now how do we make the reticular activating system work for us, when we want to be, quote, unquote, lucky. Well, we need to understand that it does one job and one job only, primarily for the purposes of this video. And that is it allows in, to our conscious, information that falls under two categories.
One, is information that can be harmful to us. And the other is information that we vote on it being relevant. So, for example, let’s talk about the first type of information, stuff that can be harmful. So we’re driving along, and we’re somewhat unconscious, as most people are, in what I call sleeping awake, which is why you tend to drive to work on your day off, because you’ve done it so many times, you’re unconscious, you’re moving forward just out of habit. But we tend to wake up just as the car in front of us brakes a little early and snaps us out. That’s because the reticular activating system is constantly scanning for something that could be danger. And it works in conjunction with another part of of the brain called the amygdala, whose job is to really notice things that are negative or dangerous, before positive. So the amygdala will notice that, flag it up to the reticular activating system, bring it into your conscious awareness, while everything else, meanwhile, is swept under the carpet.
And the amygdala’s a fascinating part of the brain. As I say, if you’re walking past a tree, 10,000 years ago, and you miss an apple, no big deal. But if you miss a snake, it could be a big deal. So it’s always scanning in conjunction with the reticular activating system, to see if there’s anything in our awareness that could be dangerous, harmful, or threaten us physically. So, in terms of the other information, what we tell it is important. Now here’s where we start getting interesting, when we talk about getting lucky. See, the reticular activating system will, as a faithful servant, irrespective of the nature of the import, do its job. So if you, for example, our name, we know our name is important to us.
So if we’re at a party, and we’re having a conversation with somebody, and there’s lots of background conversations going on. But somebody at the other side of the room happens to mention our name. In mid-conversation, we will be pulled out and look over to see who mentioned our name across the room, in the middle of another conversation. Why is that? It’s because the reticular activating system is constantly scanning all of this information, and it’s deleting, distorting, and generalizing 99% of it. I say otherwise we’d be completely overwhelmed. And it’s sweeping that under the carpet of our awareness, our conscious awareness, and just flagging up what’s important. That’s why we didn’t hear somebody else’s name, but we would hear our name.
So if we tell the reticular activating system what is important, it will go and find it in the millions of bytes and bits of information a second that’s it being processed. So you could walk down the street and completely miss an opportunity, because you haven’t told the reticular activating system, or your brain, that it is relevant or important, even though it’s working up millions of pieces of information every second.
“You could walk down the street and completely miss an opportunity, because you haven’t told the reticular activating system, or your brain, that it is relevant or important.” – Peter Sage
Give you another example. If you had a six-year-old daughter, and she turns around and says, “Daddy, daddy, please, “I would love a bike for birthday, please, “that’s all I want is a bike.” You know, “Okay, honey.” And you to your wife, “I’ve got to get our daughter a bike.” And you’re driving to work the next day, and then all of a sudden you drive past a bike shop. And you notice a bike shop on the way to work. Now it’s been there for the last five years, every day you’ve driven to work. You noticed it in your reticular activating system, but because you haven’t told your brain it was important, it swept it under the carpet of awareness, and you didn’t notice it in your conscious. But now you’ve said it’s relevant, so it pulls it out of all of the information–
Says, “Hey, guess what?” Wow, just the same as if you buy a car and you start seeing that car everywhere on the road. Of course it was there before, there wasn’t a half-price sale on it, now everybody’s bought the same car. No, you’ve now told your reticular activating system this particular car, make, model, color, what have you, is now more relevant to me in my life and then out of the hundreds or thousands of cars on the road, whenever it spots one, as it always did, it will flag it up. Basic neuroscience.
So how do we make that work for us? Well, if it’s going to constantly, 24/7, look for all of the information that is out there, that’s beyond our conscious comprehension, or our ability to process consciously, and start scanning, what a great opportunity that is. See, if I turn around and say, “Right now I’m looking for a business partner. “I’m looking for a store, a premises, a vacant premises. “I’m looking for certain kind of property.” And you say it’s relevant, you’re going to start noticing things like that, while you’re driving along, in the process of normal conversations, when you’re standing in a line up at Starbucks, overhearing somebody talk about a business that’s relevant to you, because you’re telling it its important.