Welcome to Pitbull’s Top 10 Rules For Success
But I really get motivated when people tell me it will never happen.
The ones that are the most talented are the hardest to either get in the studio or the ones that they get up on stage and they don’t know if they’re going to hit the right note.
So, for everybody out there it’s a dream, but wake the up and get out there and get it.
Evan: He’s a Cuban American rapper.
Give Me Everything was his first number one single on the Billboard Hot 100.
He performed We Are One with Jennifer Lopez, which served as the official anthem of the 2014 FIFA World Cup.
He’s Pitbull, And here’s my take on his top 10 rules for success.
Rule number one is my personal favorite, and make sure to stick around all the way ’til the end for some special bonus clips.
Also, as Pitbull is talking, if he says something that really resonates with you, please leave it in the comments below and put quotes around it, so other people can be inspired as well. Enjoy!
Rule #1: Stick to your gut
But I really get motivated when people tell me it will never happen. It’s like, you know, it happens to me all the time in my business. You got to understand guys, I got to reinvent myself every record.
“Stick to what you believe in, understand your worth and go” – Pitbull
So that means every three to six months, I’ve got to find myself again. ‘Cause the last record, or the new record, is not as big as the last record. But you guys got to understand, I got a guy that’s sitting in an office that hasn’t been to a club , he don’t understand none of that, telling me what a hit record is. You know?
So, you got to be able to stick to your gut.
Stick to what you believe in.
Understand your worth and go, okay, well this is where you build an infrastructure. At least in my business. We built our own team, our own one stop shop, where if someone says, “No, we don’t think it is.”
Say, “Don’t worry, we’ll check back in a month, “and we’ll see who.” Which has happened! They’ll go, “Oh, that will never work.” And in a month, “You know this is really starting to sound like a hit.” So, that motivates me. That, to me, is what makes me get up in the morning and go, “What’s next?”
Rule #2: Always get better
At the end of the day, it’s called the music business. So you got to continue to always find ways to better your business. It’s kind of like Apple. You know? If he stayed on a laptop, then what would he be? No! What did Steve Jobs and the whole team come up with? iTouch, iPad, iPod, now it’s iCloud, it’s always finding ways to get better.
“Continue to always find ways to better your business.” – Pitbull
And that’s the way I looked at it through music. I said, “Well, now I can just go “from rapping to everybody in the neighborhood “to the whole world.” And it worked. And now everybody’s doin’ it. Now I got to figure out the next movement. Now I got to figure out my next I-something.
Rule #3: Outwork everyone
Interviewer: But when you look at the business that you’re in, do you find that your hustle and your ability to outwork helps?
Absolutely! Absolutely! I mean, when I say that this business, and I learned this from Luther Campbell from 2 Live Crew, one of the first guys I did a record deal with, and he always said that it’s 90% business, 10% talent.
And if you see that the ones that are the most talented are the hardest to either get in the studio, or the ones that they get up on stage and they don’t know if they’re going to hit the right note or if they’re going to do this right. And it’s like, oh, hey, don’t worry about it. Come on, let’s keep it moving, baby! There’s opportunities out here, man! Come on, man!
Rule #4: Learn from failure
I came up with a slogan and I tell it to my kids all the time. I say there’s no losing, only learning. There’s no failure, only opportunities. And there’s no problems, only solutions. So, to me, what failure is, failure is the mother of all success.
If it wasn’t for Michael Jordan getting cut from his ninth grade basketball team, he wouldn’t have became Michael Jordan. You know, if it wasn’t for, I seen an article the other day where they were talking about Oprah Winfrey and how she got fired because she wasn’t good for television. You know?
“To me, what failure is, failure is the mother of all success.”
You got people like Walt Disney, who got fired, if I’m not mistaken, from a newspaper, saying he had no imagination. These are the same people that I got to deal with telling me what’s not a hit record.
“I came up with a slogan and I tell it to my kids all the time. I say there’s no losing, only learning. There’s no failure, only opportunities. And there’s no problems, only solutions. So, to me, what failure is, failure is the mother of all success.” – Pitbull
Man: So what do you tell ’em?
That all I can do is learn. And come back bigger, better, stronger. ‘Cause all that’s going to do is lead you in the right direction. See, if you’re always winnin’ then you don’t really understand what it is to win. You got to take those losses, you got to take those hits. There’s got to be the valleys, the peaks, the ups, the downs, in order for you to, when it does happen, you go, wow! This is what it’s all about. And not only that, it’s never about making it, guys, it’s always about maintaining it. That’s the toughest part.
Rule #5: Break the barriers
Interviewer: You said that when you were younger, you ran into some trouble for being a blue-eyed, Cuban American. Tell me about that.
I was blue-eyed, light-skinned Cuban American from Miami, and the thing was, Miami wasn’t respected in no way, shape or form when it came to the hip hop industry at a certain time.
Interviewer: It was just 2 Live and that was about it?
It was, yeah, 2 Live Crew, you had Trick Daddy, Trina. Trick, he opened a lot of doors. Luke opened a lot of doors, as far as fighting in the Supreme Court for the first amendment, being of the first African Americans-
Interviewer: Banned in the USA.
Yeah, Banned in the USA.
First African Americans to go platinum independently, and have his own pressing plant, and so to me, he was the blueprint of the independent mind state, which I still use to this day.
So, for me, it was four strikes against me, trying to get in the game, you know? When I want on tour with Luke and I did, you know, Mississippi, Alabama, Arkansas, South Kakalaki, North Kakalaki, and you’re going into these deep parts where they look at you and go, “Who’s this guy?” You know, yeah, man, whatever, that’s cool, white guy. No, no, Cuban. Cuban? What’s Cuba? You know? So, learned a lot from that. I think they learned a lot from me, also. And at the same time, it taught me how to break barriers, knock down walls, but always through music.
Rule #6: Take risks
When I visit students, I also tell them that the greatest risk they take is not taking one, which, by the way, Ms. Martinez taught me that, and I use it to this day. Anytime I feel that, should I? I feel nervous, like I feel right now? I take the risk. And for all the students, for all the teachers, and for all the educators here, we have to take risk. If we don’t take that risk, I go back to it, it’s the biggest risk that we take.
Rule #7: Have a long vision
It’s hard for me to say, “Yes, I’m successful. “Yes, this is success.” Thank God that we’ve reached a certain level, but I don’t want to plateau by saying that, I would say.
Interviewer: I get that, I get that.
I think there’s so much more to do.
Interviewer: I get it.
And we have another saying in Spanish, which is “short steps, long visions.” And that’s the way I feel about everything we’ve got going on, and success.
Rule #8: Collaborate
Interviewer: How does it help you to be a featured artist on an album, and to actually have other people lend their name to your project?
Well, I mean, for one, it’s a learning-
Interviewer: From a marketing standpoint.
Yeah, from a marketing standpoint, obviously, it’s something we are tapping into numerous audiences, you know? Working with so many different people. Working with Enrique Iglesias, you’re going to tap into a certain audience, Mark Anthony, another audience, Jennifer Lopez, Shakira.
The great thing is about the music and the position that we’re in…
We’re able to tap dance between different genres and different cultures. Then you got records with T-Pain, records with Ne-Yo, can be singing with Kelly Rowland and Chris Brown, and these are all things that I think over the years, not only have we gained a respect from them, you know, I also respect everything that they do, but I also understand that growing up in a city like Miami has helped me a lot to understand music from so many different perspectives, because it’s a melting pot.
You know? So, growing up around so many different people, allow me to think out of the box when it came to music. And from a marketing standpoint, I mean, what better than to be able to be that bridge, that ambassador of being able to bring music this way and music that way, and be able to really show, literally, how powerful music is.
Rule #9: Reinvest in yourself
The most important thing that any artist can do is real simple. Or be there other agents that can tell you they can get you this house or this car or this, open the doors. You get that money, and you reinvest in yourself. ‘Cause no one’s going to bring you back a return on your money more than yourself, meaning your career.
“You get that money, and you reinvest in yourself. ‘Cause no one’s going to bring you back a return on your money more than yourself, meaning your career.” – Pitbull
So if you get a record and you invest into yourself, the promo of the record, the PR on the record, the video on the record, and you put a team behind it, it may cost you a little bit, but you’re just doin’ what the label is going to do for you, or supposedly do for you. And when you do that for yourself, it’s the best investment.
Rule #10: Wake the f*** up
Interviewer: What do you say to someone to help them follow their dream? Advice.
“Patience, passion, perseverance equals success. ” – Pitbull
Don’t sleep, you know? No, bottom line. I mean, they call it dreaming because you’re sleeping while it happens. I’ve lived my dream every day. I wake up, I go out there, I work hard for it. Patience, passion, perseverance equals success. Everybody, you know, you call it a dream. No, no, no, no. You can make it reality. So, what I always say, you know, I dream and they stay dormant. They stay sleepin’, you know? So, for everybody out there, it’s a dream, but wake the up and get out there and get it.
Interviewer: There it is!
And then a lot of people, they just think that this is easy, and it’s far from that. But you got to love it. Anything that you do, you got to love it, you got to be passionate about it.
Evan: Thank you guys so much for watching!
I made this video because David DJ Pacheco asked me to.
So, if there’s a famous entrepreneur that you want me to profile next, leave it in the comments below and I’ll see what I can do.
I’d also love to know, what did Pitbull say that had the biggest impact on you, what rule felt most relevant to you and why?
Please, leave it in the comments, and I’m going to join in the discussion.
I also want to give a quick shout out to Ankush Bindlish. I hope I pronounced that okay. Thank you so much for picking up a copy of my book, Your One Word, it really, really, really means a lot to me.
So thank you guys again, for watching, I believe in you, I hope you continue to believe in yourself and whatever your one word is. Much love, I’ll see you soon!
Ryan: Where does the energy come from? Where does the energy come from?
Every day above ground’s a good day.
Ryan: But did you always have this positive attitude?
My mom actually raised me off of Anthony Robbins.
Ryan: Is that right?!
Yes, I would sit in the car goin’ to fifth grade-
Ryan: And you’d listen to that?
I lived in a neighborhood called Carol City, this about 1990, and we had an ’82 Pinto. And she said, I went to go touch the radio one day, and she had the motivational tapes in there, and she said, “Did you pay for this car?” I said, “No.” She said, “Don’t touch my radio.”
That’s interesting, though! ‘Cause if you’ve heard him on tape, I mean, he’s all about motivation in his big seminars.
Ryan: What do you remember learning from him?
It was very subliminal, you know.
‘Cause it was hard not to listen to, so the days that she would take me to school, and it’s funny ’cause on the little epic, you know, for the movie?
You guys wrote, what’s your most epic-
What’s your most epic failure? And I was like, I don’t believe in failure, I just believe in epic learn.
Ryan: Epic learn.
Yeah, so that’s basically what it was all about. It taught you there’s no success without failure, and there’s no winning without losing.
So, since then, I never understood it. Dale is just like, let’s go!
Dale’s also, you can hit.
Meredith: What’s that mean?
That mean hit it hard. The baseball! The baseball!
Hit it hard!
Oh, hit the baseball. That didn’t look like a baseball you were hitting. Alright.
Yeah, that was my volleyball game right there. I was hittin’ it hard.
So, when you say it, because it is your motto, what do you want people to think when you say, dale?
Dale’s all about energy. It’s like, we’re about to go into some energy. So, usually when you hear it, it’s right before I go into the hook, right when I’m finishing, I’m like, dale!
Thanks for reading Pitbull’s Top 10 Rules For Success, I really appreciate you.
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