Business is creating something that you believe in.
Most of the best entrepreneurial ideas come out of frustration.
I think if you can run one business well, you can run any business.
Richard Branson’s Top 10 Rules For Success Volume 2
Evan: He’s the founder of the Virgin Group which controls over 400 companies.
The Virgin Brand grew rapidly in the 1980s as he set up the Virgin Atlantic Airline company.
In 2016, Forbes listed his net worth as 5.2 billion dollars.
He’s Richard Branson, and here’s my take on his top 10 rules of success volume two.
Rule number two is my personal favorite and I’m curious to figure out which one you guys like the best.
Also guys, as you’re watching, if you hear something that really resonates with you, please leave it down in the comments below.
Put quotes around it so other people can be inspired by your sharing. And also, when you write it down, you’re much more likely to lock it in for yourself, too. Enjoy.
- Be creative
- #Believe in what you do
- Start small
- Be positive
- Get out of your comfort zone
- Play hard, work hard
- Have a great team
- Care about people
- Keep moving forward
- Have fun
- Give your all
- Be bold
- Focus on your passion
Rule #1: Be creative
I think the important thing to think about business is that business isn’t really business. Business is creating something that you believe in.
I mean, the most successful entrepreneurs are people like Larry Page and Sergey who had an idea in that garage and felt they could create something called Google.
In all of these examples, they are filling a nation in different areas, and just making living for most people a lot more pleasant than it was before.
“The important thing to think about business is that business isn’t really business. Business is creating something that you believe in.” – Richard Branson
I think it’s a mistake when people think of business like they’re bringing up a tool in a shop. For most entrepreneurs, business is very creative and a great adventure.
Rule #2: #Believe in what you do
“If you don’t succeed, pick yourself up and try again. And ultimately, if you’re that determined, you will succeed in life, and if you don’t you’ll have a lot of fun trying.” – Richard Branson
I think if you believe in what you’re doing, many people will tell you why you’re mistaken, why it will never work. But if you really believe passionately what you’re doing, just keep going, you know, keep pushing on, keep pushing on until you either succeed or at least you realize that it’s just not going to happen.
And then if you don’t succeed, pick yourself up and try again. And ultimately, if you’re that determined, you will succeed in life, and if you don’t you’ll have a lot of fun trying.
Rule #3: Start small
I started literally in a really small way, you know, like handing out leaflets outside, outside concert halls and selling music, you know, getting the money in from the leaflets and then sending the music out.
“You don’t have to dream big straightaway, just try to get the nuts and bolts of your business going.” – Richard Branson
You know, just one thing led on to another. So you don’t have to dream big straightaway, just try to get the nuts and bolts of your business going.
Rule #4: Be positive
You know, whatever job you’re doing in life if you’re a switchboard operator, if you’re cleaning the floors of a building, you know, if you’re, I don’t know, if you’re collecting eggs for an incubator or whatever it is, you know, if you’re positive about the job you’re doing, you’re going to get, you’re going to be a much happier person and the people around you are going to be a lot happier and it’s likely that you won’t forever be a cleaning lady.
“A positive attitude is essential in life for whatever your position.” – Richard Branson
Because you’re smiling and because you’re happy people will promote you and you’ll go on and do great things in life. So I think a positive attitude is essential in life for whatever your position.
Rule #5: Get out of your comfort zone
Interviewer: It looks like you always go out of your comfort zone, right? Coming onto an island that was completely deserted, no fresh water. You didn’t even have the money to buy it, and now you’re sleeping on a tent on the beach trying to figure out how to get fresh water here. You do that often. You did that with the airline.
“I think most of the best entrepreneurial ideas come out of frustration. I think, you know, if you’re frustrated about something, the best way of sorting it out is get out and do it and you’ve got yourself a business.” – Richard Branson
I mean, I’m just somebody that experienced the bad experience of traveling on airlines.
I was actually trying to get to the BVI, the British Virgin Islands one day from Puerto Rico and the same lovely lady was waiting for me and I had been away for three weeks and American Airlines bumped the flight and so I went to the back of the airport, I hired a plane, I had a blackboard, I wrote Virgin Airlines one-way, $29 to the BVI, I went around to all of the people that had been bumped and I filled my first plane.
And that got me thinking that the airlines do bump people. They don’t care about you or me particularly in the air. So I then rang up Boeing, I said, “Do you have any secondhand 747’s for sale?”
Interviewer: Okay, and it was literally that, you just sat in the airport and said, “I’m starting an airline right now because I’m frustrated.”
Exactly. And I think most of the best entrepreneurial ideas come out of frustration. I think, you know, if you’re frustrated about something, the best way of sorting it out is get out and do it and you’ve got yourself a business.
Rule #6: Play hard, work hard
Life is short, life should be fun, and it should be fun. If the chairman of the company is having fun you know, if you go to a party, if I let my hair down, and I’m the first to be thrown in the swimming pool and I’m not just standing in the corner of the room sipping sherry or something, then everybody will have a laugh and everybody will have fun.
“Play hard, and play hard, work hard, and follow certain principles in life.” – Richard Branson
If your chairman of the company, be the first to dance on the table, you know, just get everybody else up dancing on the table.
Make sure the party, the party is a laugh. So play hard, and play hard, work hard, and follow certain principles in life. You know, love people, make sure you make a positive difference in this world while you’re on it.
Rule #7: Have a great team
Over the next five years, we plan to take on the banking community, we plan to take on the cosmetics industry, we plan to take on the clothing industry, and telecommunications, and one or two other industries and see whether we can give them a run for their money and do it slightly differently than it’s been done before.
“If you can run one business well, you can run any business, and if you know what matters in businesses, a good team of people, Well motivated team of people” – Richard Branson
Interviewer: And why do you think you can do it?
Mainly because I think we’ve got a fantastic team of people. We attract good people.
Interviewer: And their skills are translatable to whatever the industry is. It’s creativity, it’s risk orientation, it’s what?
I think if you can run one business well, you can run any business, and if you know what matters in businesses, a good team of people, Well motivated team of people, incentivized well, given a lot of freedom to go out and prove themselves, you can pretty well achieve anything.
Rule #8: Care about people
The key to, I think, being a good business leader is how good you are with people.
I think if you can genuinely care about people, and not just your fellow directors, but you know, the cleaning lady, the switchboard operator, you know, everybody throughout the company, if you’re a good, if you praise and don’t criticize, people will flourish, and so I think it’s really your people skills that will set you apart.
And I don’t think that can be overemphasized. I think you’ve just got to, you know, if I’m on a Virgin plane I will make sure that I always have a notebook in my back pocket, you know, make sure that I get out and talk to all the staff, you know, if they’ve got issues, make sure that I don’t just hear the issue and not write it down, make sure those issues get written down. Talk to the passengers, if they’ve got issues, make sure those issues get written down.
“I think if you can genuinely care about people, and not just your fellow directors, but you know, the cleaning lady, the switchboard operator, you know, everybody throughout the company, if you’re a good, if you praise and don’t criticize, people will flourish, and so I think it’s really your people skills that will set you apart.” – Richard Branson
Rule #9: Keep moving forward
I honestly just don’t think about mistakes, but let me see if I can try. I mean, I just like to, if I make a mistake, I put it behind me and I just move forward.
Interviewer: That’s my approach.
“If I make a mistake, I put it behind me and I just move forward.” – Richard Branson
But, you know, I mean there have been musical bands that I have missed trying to sign like Dire Straits. There have been companies that have fallen flat on their face like Virgin Cola.
But that’s just part of being an entrepreneur. You’re going to have these things happening all the time. I don’t really see them as mistakes, you know, they’re just, if you’re an entrepreneur, some things are not going to go right, some things are going to go right.
Rule #10: Have fun
Ladies and gentelmen, If I could introduce to you Air Asia’s newest group, Sir Richard Branson.
He can’t look at me. They’re going to teach me everything to do. What do you think about the legs? Come on, I mean they’re not bad are they? I mean really.
I can’t open the door
Everybody get him out of there.
Happy birthday to you
Thank you very much. You can put it down please.
Well hi, this is Richie. I want to say thank you very much for flying with us today. It’s been delightful working with all of the cabin crew and I just want to say thank you very much for flying Air Asia X, and we hope to see you back again very soon.
I don’t think I’m going to be allowed to come back on board this plane again, but it’s been great fun. Thanks very much for being with us. Thanks for raising lots and lots and lots of money for Starlight, and yeah. Thanks a lot. See you soon. Cheers.
Tony: Please give a warm welcome to our new flight crew, Sir Richard Branson. We won’t be hiring him. Since I own the company, Richard will not be hired. In fact, right now, I’m firing him.
Richard: It’s great, we raised lots of money for the Starlight Foundation. We had a wonderful flight, and while I’m here, I’d just like to congratulate Tony and all of the wonderful team at Air Asia and Air Asia X, for the incredible job they’ve done.
They’ve transformed traveling out of Malaysia and around Asia, and they deserve all the credit for it. And it was, I’ve always wanted to be an air mistress, but it looks like I’m just going to have to get back to normality. But anyway, thank you very much for coming out. Cheers.
Thank you guys so much for watching. I’d love to know, what did you guys think of this video and in general, what do you think of our Volume Two series? Please leave a comment down below.
I’d also love to know, what did you learn from Richard today? What was your favorite clip and why? What lesson are you going to immediately apply to your life or to your business? Leave it down in the comments below. I’m super curious to find out.
Finally, I want to give a quick shout out to Shimon. Thank you so much for picking up a copy of my book, Your One Word.
It really, really, really means a lot to me, and I hope you’re enjoying the read. So thank you guys so much for watching. I believe in you. I hope you continue to believe in yourself and whatever your one word is. Much love. I’ll see you soon.
Give Your All
I think, you know, it’s sort of foolish to spend your life not becoming expert at your passions.
If you’re passionate about something you’ve got to give it your all and you’re going to enjoy learning about it. Whereas if you have no interest in it, you’re not going to lap it up.
I was flying from the British Virgin Islands, no sorry, from Puerto Rico to the British Virgin Islands, and I was 28 years old and I had been away from home for three weeks, and I had this gorgeous lady waiting for me and American Airlines announced that they’re not going to fly the flight til next morning.
They didn’t have enough passengers. And I was damned if I was going to wait until the next morning. And so I went to the back of the airport, and I borrowed a blackboard and I scribbled, Virgin Airlines is a joke. $39 one-way to the British Virgin Islands, and went around to all of the passengers and I managed to fill up my first flight.
And when I got to the BVI, the guy on my left turned to me and said, “You could sharpen up the service a bit and you could be in the airline business.” And the next day, anyway, the night went well. The next day, she’s not my wife, still 40 years later.
Interviewer: Oh thank goodness, she may see this.
The next day I rang up Boeing and I said, “I’m thinking of going into the airline business. In fact, I’ve just had my test flight. Do you have any second hand 747’s for sale?” And the person who took the phone call, I thought he was going to put the phone down on me, but you know, he hung on in there.
So he said, “Well, what does your company do?” And I said, “Well, we’re a record company. We’ve got the Rolling Stones, we’ve got the Sex Pistols,” and again he didn’t sound very, you know, then he said, “What’s the name of the company?” And I said, “Virgin.”
And there was a long pause and he said, “We’ll send a salesman to see you, but with a name like Virgin, I just hope your airline goes the whole way.” Things that frustrate you and you think you can do it better then you have a business. Get it going. So i think, you know, all I can say is don’t get down at the moment.
I mean all of us did get down at school. Look forward to when you leave school and you can follow your dreams. And concentrate on things you love. I mean, if you love film or theatre or art, you know, put more effort into that rather than the things you’re not good at.