The Word of Mouth Marketing Association recently put out a report stating that 76% of consumers think that businesses do not tell the truth in their advertising.
They went on to discover that the number one way consumers learn about new product ideas is through word of mouth. It helps cut through the advertising clutter and the increasingly busy lives of consumers.
92% of consumers cited word of mouth as the most common way they discover new products, up from 67% in 1977.
I see it happening all the time in my Mastermind Groups. Small business owners are facing challenges with their companies from sales to financing to product sourcing. A recommendation from a fellow entrepreneur who had a good experience with a supplier almost always closes the deal.
Is your company doing enough to encourage positive word of mouth?
Check out these resources for more information on how to build your word of mouth effect.
They went on to discover that the number one way consumers learn about new product ideas is through word of mouth. It helps cut through the advertising clutter and the increasingly busy lives of consumers.
92% of consumers cited word of mouth as the most common way they discover new products, up from 67% in 1977.
I see it happening all the time in my Mastermind Groups. Small business owners are facing challenges with their companies from sales to financing to product sourcing. A recommendation from a fellow entrepreneur who had a good experience with a supplier almost always closes the deal.
Is your company doing enough to encourage positive word of mouth?
Check out these resources for more information on how to build your word of mouth effect.
Labels: advertising, close the deal, good experience, new products, recommendation, selling to small business, Trust, word of mouth, word of mouth marketing association
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