While the message could be simpler, Dell is doing a lot of things right here:
- Don't go it alone - Dell has partnered with the National Federation of Independent Business (NFIB) to put on the competition and help promote it
- Give prizes - Aside from the recognition, the winner receives $30,000 in free Dell products and a lifetime membership to the NFIB. There are also prizes for the top 9 finalists
- Offer something unique - While the products and NFIB membership are good starters, the winner also gets to spend a day with Dell founder Michael Dell at the company's headquarters. What better experience could a small business owner ask for than to learn from one of the true entrepreneurial success stories of our time (see yesterday's post Teach Entrepreneurs What You Know).