A Broadwick Corporation survey of 314 small business owners measuring their work habits was recently released. The results show a number of important differences between male and female entrepreneurs which should impact how you tailor your message to effectively target them. Among the findings are:
How do you measure success?
How do you measure success?
- Women's top response: Being in Charge of My Own Time
- Men's top response: Financial Security
- Women's top response: Scan it and read the entire email later
- Men's top response: Read emails as soon as they are received
- Both men and women had the top response of checking email as soon as it arrives
- 84% of women have a home office
- 76% of men have a home office
Labels: Broadwick Corporation, check email, handle email, home office, measure success, men vs women, small business, small business survey, working habits
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