How are they selling themselves?
A post in MyDD, a blog for Democrats, outlines some strategies for politicians to use to reach small business owners. Among the suggestions observations are:
What type of people are small business owners?
They have a very strong sense of self reliance and personal accountability. Community is highly valued by Small Business People. The operate their businesses and employ people in our communities. They raise their families and worship together with us in our communities. They give back to their communities by serving in Kiwanis, Optimists, and all other manner of civic organizations, both international and local in scope. Small Business People also vote overwhelmingly Republican.
What strategy should you use to talk with small business owners?
The first thing to do is to identify which among your values is most applicable to this subject. Small Business People value personal accountability. They know full well that given an even chance, they and they alone, are responsible for their own success or failure. Small business people value community. They raise their families, worship and run their businesses in their communities. They are the backbone of the Kiwanis, the Optimists and other civic organizations. They run for City Council, belong to the Chamber of Commerce and support their churches and local charities.Small Business People value independence and freedom from over burdensome governmental regulations. Their trade group is the National Federation of Independent Businesses. The issues that are important to them include competition, government and regulatory reform and tax relief.
The post goes on to give Democrats ammunition to use against the Republicans when talking with small business owners. You can read the full post on MyDD here.