If you've been reading this blog for a while you will know that I am a big fan of big businesses teaching small companies operational best practices to develop a trusted advisor relationship.
Small businesses are always looking up to big businesses to get ideas for how to structure their growing company and implement policies and procedures.
Well now there is a book. I came across a PR for a new book called: Marketing Works: Unlocking Big Company Strategies for Small Business. It professes to employ a "step-by-step process of how a small business owner can effectively leverage marketing techniques to maximize the potential of their own business, regardless of the market they operate in."
I have not read the book and cannot endorse it but it reflects a growing trend of providing big company best practices to small businesses.
Fortune 500 companies have thousands of best practices that they take for granted but entrepreneurs are yearning for. The first company to share these ideas in an easy to understand format for small business owners will generate a lot of buzz in the SMB community and build trusted relationships with their prospective clients.
Small businesses are always looking up to big businesses to get ideas for how to structure their growing company and implement policies and procedures.
Well now there is a book. I came across a PR for a new book called: Marketing Works: Unlocking Big Company Strategies for Small Business. It professes to employ a "step-by-step process of how a small business owner can effectively leverage marketing techniques to maximize the potential of their own business, regardless of the market they operate in."
I have not read the book and cannot endorse it but it reflects a growing trend of providing big company best practices to small businesses.
Fortune 500 companies have thousands of best practices that they take for granted but entrepreneurs are yearning for. The first company to share these ideas in an easy to understand format for small business owners will generate a lot of buzz in the SMB community and build trusted relationships with their prospective clients.
Labels: best practices, big business, fortune 500, Marketing Works, policies and procedures, selling to small business, SMB community, trusted relationships
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