Selling To Small Business

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Tuesday, April 3, 2007

Xerox Bolsters Small Business Presence

Xerox today announced that it was acquiring Global Imaging Systems for $1.5 billion dollars. Global Imaging Systems is a provider of office technology products and Xerox made the acquisition to better reach the small business market.

This is Xerox's third acquisition in the past year as they try to improve their distribution network. "Our biggest barrier to growth was distribution," said Xerox chairman and chief executive, Anne M. Mulcah.

Global Imaging Systems' core product lines have traditionally been printers and copiers for small and mid sized businesses. It will now begin selling Xerox document management products.

The acquisition is expected to increase Xerox's distribution by 50 % to the small and medium businesses which is an estimated $16 billion market.

The purchase will be finalized in May.

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