So what can you do if you want to get a better handle on what entrepreneurs are thinking about? Join a few entrepreneur forums. Many business owners turn online when they have a question they are looking for an answer to and join an online community.
In our own Entrepreneur Forums, for example, we cover topics from starting up a new business to sales and marketing to franchising to women entrepreneurs. With 11 different categories there is something for everyone here.
Browsing around the forums will give you a sense of the hot topics for entrepreneurs today. Some of our popular topics include: Facebook: $3,200 in new revenue, Blogging For Promotion,
and Finding Good People.
By better understanding what small business owners care about you can better target your pitch to them to maximize the chance of closing the sale.
Note: There can often be a strong desire to sign up for an account and promote yourself in these types of forums. This is typically frowned upon by the entrepreneur community. You should be there to ask questions or propose solutions - not to promote yourself. Self-promotional forum campaigns often backfire and will generate negative opinions of your firm.