The Scary Secret that Could Propel You Way Ahead of Your Competition

Guest Contributor: Shannon McCaffery
Shannon's Posts - Shannon's Site


If I were to ask you what business you were in, what would you say? Would you tell me you're in the interior design business, or that you're a life coach, or that you're in the technology or training business? Here's the real scary answer and it requires a MAJOR SHIFT in YOUR thinking. You're not in the business you think you're in. If you want selling to your clients and customers to be easy, if you want to make a lot of money and, if you want to propel yourself ahead of all your competitors then listen up closely here. You are in the relationship business. You are in the business of communicating information in an entertaining, fun way to connect with your clients and prospects and establish an ongoing relationship with them. You want to keep adding value to your current customers and prospects, as well as connect with them on a human level. If you work for a company or corporation that wants to sell to small businesses, one of the worst things you can do is treat them impersonally like a number, or just another widget in your cog of the wheel of your company.

Here's an example of how you can add value- you need to communicate with your customers at the very least- once a month. A great way to do this is with a monthly printed newsletter. This newsletter needs to be a friendly communication that informs, educates, entertains and demonstrates your expertise. If a newsletter is too daunting, you could also use a large sized postcard or send out a monthly email newsletter that pulls people to your website. The ideas of how to do this are endless.

The key is you need to establish a relationship with your clients and prospects and communicate with them on a regular basis. You always want your business or service to be in the top of their mind. The best way to do this is to establish yourself as more than a business or service. They need to get to know you, and feel they can relate to you. This lesson is huge and the businesses and entrepreneurs that "get this" are taking it all the way to the bank. Take some time out of your busy day to come up with some ideas today to start using this principal. If you do, you too can reap the rewards.