Frustrations and Anxieties Are the Keys to Your Riches...

Guest Contributor: Shannon McCaffery
Shannon's Posts - Shannon's Site

No I haven't gone mad, at least not yet! Here's

the deal, knowing your clients frustrations and

anxieties are truly the key to your riches. Let

me explain a bit more. You see we all have

desires, frustrations and anxieties. The real money is being able to

pinpoint what these are in your potential prospects

mind. Then you take these desires, anxieties and frustrations and run with them in all

your advertising!

Here are some great ideas to take to the bank

with figuring out what these are:

Let's start with just some desires- We all desire similar things like:

- Sex appeal

- Security

- Health

- Love

- Relationships

- Money

- Status

- Friends

- Attractiveness

- Youthfulness

In having these desires, we also have fears and

frustrations around them, like a fear of losing

or not attaining any one of them.

So how do you use these and turn them into money?
First thing you can do is gather all the information you can about

your potential prospects frustrations, fears and

anxieties. You can do this by interviewing current

clients, sending out a survey or by attending

certain networking meetings and associations and

paying very close attention to what people are

talking about.

Don't be afraid to get into your potential

prospects heads. If you're sincere about helping

them get to their desires by solving their fears, anxieties and frustrations,

they will want to work with you. Find out how they're

currently solving these right now and how it's

working for them. The key with your advertising is to enter into the conversation

your prospects are having in their heads right now. If you can do that well,

your prospects will unconsciously think you can solve their problems for them.

Some examples of products that solve anxieties, fears and frustrations- products that help you lose weight,

whiten your teeth, get rid of grey hair, give you fresh breath. All of these types of products appeal to

solving your anxieties of being overweight, or fear of bad breathe, looking old or having bad breath.

Start to notice how companies advertise and how they really address your fears and anxieties.

Some of them are especially good at agitating your fears and anxieties, and then of course they

show you how THEY have the perfect solution to solve these fears, and anxieties for you.

Again, getting into the heads of your potential

prospects and then using your advertising to address their fears, frustrations

and anxieties will certainly enhance and line your

pockets with much deserved riches.