Lead Generation is King

Guest Contributor: Shannon McCaffery
Shannon's Posts - Shannon's Site


Don't you want to acquire and get the keys to the kingdom that will unlock your world of riches? You're probably wondering what exactly are the keys to that kingdom that will unlock the door? Well I won't leave you in too much suspense here- one of the keys to unlock your riches is LEAD GENERATION. This is one area that will bring the money rolling in.

Why is lead generation so important? When you're in the business of making money, the name of the game is building your herd of followers. You see my philosophy is you sell something to acquire a client to sell to for life. Most businesses don't operate that way. The sell products and services to make money. They don't cultivate, nurture and put a fence around their herd of buyers. In order to get a good stream of prospects knocking on your door, you need to generate leads or acquire people's names and information that are interested in what you have to offer. If you've ever heard of Seth Godin, he calls this "Permission Marketing." You're going out there in the world and asking for those people who are interested in your products or services to raise their hands and tell you that they're interested in discovering more of what you have to sell.

So having a way to generate leads (people in affect raising their hands) and start adding these people to your marketing funnel is king. A good example of this is Rory Fatt, who has a marketing business geared towards restaurant owners. When he started his business he advertised in key restaurant publications that his industry audience read. His ad was more like an Advitorial and the whole focus of the ad was for people to sign up to receive his free report. He amassed a wealth of names to then market his products to. In affect his free report was really a sophisticated brilliant sales letter.

The key here is to have a very affective lead generation machine. Whether it's a lead generation web page, advertisement or direct mail campaign. You also always need to have a free offer in your ad to get your potential prospects to give you their name and information-like give away a free report, audio mp3, CD, or maybe even a DVD. When you have a brilliant lead generation machine, you will get all those people who are interested in your product or services to raise their hands. Then you simply need to cultivate and sell to them!