Success is All About Your Perspective!

Guest Contributor: Shannon McCaffery
Shannon's Posts - Shannon's Site

"When you hear no, then simply take another approach," said Bob Parsons, CEO of GoDaddy.com. I had the pleasure of hearing Bob Speak at Yanik Silver's Underground 5 Conference in D.C. this month. He was an inspiring speaker and had to overcome a lot of odds before he created an amazingly successful company. He attributes the success of his company to luck and perspective. He said he always had a good perspective. When he spent a tour of duty in Vietnam he simply took it one day at a time. He emerged from the war with some wounds. And even was honored with medals for his time in the marine core.

He really hit home how important it is for an entrepreneur and a business owner to get their head in the right place in order to be successful. He lives by and always follows his 16 rules that helped him create the success he has today. Here are a few of them:

- Get and Stay out of your comfort zone - "security is for cadavers"
- Never give up
- When you're ready to quit, you are closer to success than you think
- Whatever worries you, always accept what's the worse thing that can happen to you
- Always Focus on what you want to have happen - "as you think, so shall you be."

The rest of Bob's rules can be found at bobparsons.me - "Bob's 16 Rules." Listening to him speak was inspiring to me in particular, because I have a tendency to stay in my comfort zone. When I do that, I don't grow as fast and don't take enough risks. Being able to take risks and do things differently is a huge key to success and something I'm working on for myself. The other thing that struck me, was to always ask the question- "What's the worst possible thing that could happen?" Once you answer that, whatever you're going through really doesn't seem that bad at all. His best story though, was how he almost closed GoDaddy. The company was simply losing money. Yet, when he decided he was going to stick to his guns until "the ship" went down, that's when the company turned the corner and now they're a huge contender online today. They register a new URL every second and have registered over 3.5 million.

So, get your head in the game of your business - focus on what you want, not on all the problems. Do something to change your perspective and it will change your business. Do one thing today to get out of your comfort zone and I will too. Let me know what you did and how I can support you!