How to Create a 7 Figure Business

Guest Contributor: Shannon McCaffery
Shannon's Posts - Shannon's Site

It was supposed to be a quick hour and fifteen minute plane ride to Cleveland from Newark. Then out of nowhere right before we're supposed to push back from the gate, this huge thunderstorm hit and we were grounded for over 4 hours, stuck on the plane. I used to travel a lot in my corporate days so I was ready with lots to keep me busy for the much longer plane ride to Cleveland. I was extremely excited to be going there because I was attending Dan Kennedy's 7 Figure Academy: 7 Steps to 7 Figures. I've seen Dan speak many times at conferences. Yet, this was the first time I was going to hear him speak for 3 days straight and it was all content, all Dan. So while waiting on the plane for the airport to reopen, I had ample time to catch up on my past issues of Dan Kennedy's Marketing newsletter.

I was able to read the 3 that I brought from cover to cover and the information he shares still amazes me. I've been getting his newsletters for 3 years, and I can always pick one up and find the exact nugget that's been able to transform my own business and also my clients. Well, I did eventually get to Cleveland, 3 hours late, but just in time for dinner with my friends that were attending.

I knew this meeting was going to help me transform my business and the businesses of my clients. In fact, I got so much awesome information on the first day, I could have gone home! Dan totally over delivered at this workshop. The investment in this workshop was well worth it for the 200 of us who attended. So I can't reveal all of Dan's secrets here, however I can share with you a couple things that I think you can certainly take to the bank in your business. I really want to help your business be incredibly successful. That's one of the many reasons why I love going to conferences and workshops: I always learn something new that I can share with you and my clients, so we can all have more successful businesses. Remember "a rising tide floats all boats."

Ok, back to how you can take your business from 6 figures to 7 figures... There are 7 Things you need to have and to do in order to make 7 figures. I'll share with you the top 4 that I think will be the most affective for you:

Tremendous Status - Think of this as being like Donald Trump, or Houdini. You need to have status, personality and high end connections and associations. What's the "you" you are selling to your prospects/clients? What makes you unique in your niche?

Incredible Value - Every business has tangible and intangible value. What's the intangible value that only you can bring to your business? How can you over deliver to your customers? Prospects?

Extreme Productivity - Most businesses have unused and unexplored capacity. Do you have a new element you can add to your business? A new niche? A new "done for you" product/service?

Maximum Leverage - What's your biggest multiplier that you can use to leverage your business? What are your income producing assets and how can you leverage them more? How can you leverage your customers? Intellectual property? Process? Procedure? Brand? Connections?

Overall, the best thing I discovered at this workshop is if making 7 figures were that easy, than everyone would be doing it. It takes courage, stamina, resilience, fortitude, brains, and really being able to leverage your business, your connections and think really big, way out of the box big. An example would be, instead of trying to figure out how to build your list, why not ask this question - "How do I get 100 other people to feed me their best customers?" The name of the game to move forward to 7 figures is to be able to leverage yourself, your products, your business, giving incredible value and figuring out how you can be extremely productive. So I give you permission today, to start thinking much bigger for yourself, and your business. Don't wait, take one action now towards a 7 figure income - you deserve it!