Small Business Turns To Online Training

A recent Ipsos Reid survey of 860 entrepreneurs done for Microsoft Canada found that 86% of small business owners think training is the best way to maintain a competitive advantage. The study also found that the average small business owner spends $900 in training on each employee.

Three popular sites that provide free training for small business owners are:

• www.microsoft.ca/sbplus - Microsoft Canada's small business website contains over 30 hours of business and technology training.
• www.cbsc.org - The Government of Canada's website for entrepreneurs provides interactive planners, tools for market research, and other training modules.
• www.cfib.ca - The Canadian Federation of Independent Business has offered online training for its members for the past 9 years.

Offering online training on your website generates buzz with small business owners, drives qualified traffic, and helps your target customers learn and interact with your products and services. Every business that targets small business owners should look at how they can include an online training component to their website to increase their exposure and drive more sales.