Selling To Small Business

Selling To Small Business - Strategies to help you sell to small business entrepreneurs

Wednesday, February 28, 2007

SMB Who's Hot: Wells Fargo

Wells Fargo's small business Web site has been ranked #1 by Change Sciences Group, a national research firm, for the best online customer experience for small business customers among the top 40 national and regional banks.

Wells Fargo, which serves more than 830,000 active online small business customers, was one of the first banks to launch a dedicated small business Web site and continues to enhance the informational content and online banking tools for this important customer segment, including:
  • Small business webcast series of interactive, online sessions to help small business owners meet their business growth and management goals. Approximately 45 minutes long, each webcast features a panel of experts, including economists and advisors, sharing relevant, practical advice.
It's a long way from perfect but definitely a step up from the standard template driven SMB websites that most Fortune 500 companies have. Wells Fargo is taking a step in the right direction as a leader and is beginning to establish itseelf as a trusted small business advisor instead of a commodity service vendor.

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Selling To Small Business