Microsoft is building a presence in the small business market. Windows and Office are, of course, standard tools for most entrepreneurs but with offerings like Office Small Business Accounting, Microsoft is targeted SME's and going after entrenched players like Quicken. Microsoft's new Office Live also helps small business owners establish free company websites and email accounts to help them build an online presence. They have also created a Small Business Specialist partnership program to connect with organizations that fill the needs of small businesses.
Microsoft defines small business as being under 50 employees and up to 25 personal computers and their upcoming release of Vista and Office 2007 will be an interesting one to watch. The consumer market is an obvious market for the products but small businesses could drive the growth of both products and Microsoft's future.
I'll be keeping my eyes on Microsoft to see how they target small business owners and penetrate the market. Vista and Office 2007 are scheduled for release next week.
Microsoft defines small business as being under 50 employees and up to 25 personal computers and their upcoming release of Vista and Office 2007 will be an interesting one to watch. The consumer market is an obvious market for the products but small businesses could drive the growth of both products and Microsoft's future.
I'll be keeping my eyes on Microsoft to see how they target small business owners and penetrate the market. Vista and Office 2007 are scheduled for release next week.
Labels: Microsoft, Office 2007, Office Small Business Accounting, Quicken, selling to small business, Small Business Specialist, Vista, Windows
