Selling To Small Business

Selling To Small Business - Strategies to help you sell to small business entrepreneurs

Wednesday, May 9, 2007

AT&T Launches Small Business Website

It is time to add AT&T to the list of Fortune companies creating a website to target small business owners. On Monday the company launched http://www.att.com/OnwardSmallBiz as a resource for entrepreneurs and to promote AT&T solutions.

Some of the content includes:
  • A daily feed of small business news, including streaming video segments from SBTV.com - Small Business Television.
  • Free instructional Web-based seminars and training courses hosted by experts.
  • Tips on starting, managing and relocating a small business from a variety of experts and sources.
  • Helpful information developed specifically for women and minority business owners.
  • Money-saving promotional offers from leading brands serving small business needs, including UPS, Pitney Bowes, Lenovo and CareerBuilder.com.
  • The ability to submit questions and to receive one-on-one advice from SCORE - Counselors to America's Small Business.
  • Information on AT&T products and services, money-saving bundles and special offers for small business are also available on the portal. For example, Current features include the new AT&T Unity(SM) calling plans for small business that allow unlimited wireline and wireless calling to AT&T and Cingular, now AT&T, customers across the nation.
  • Easy access to AT&T's online support, e-bill and account management services, including the AT&T Account Manager and AT&T BusinessDirect(R) portals, which allow customers to manage their accounts, view and pay bills online, and even order additional services online.
The site itself looks unfinished. The main graphic is very confusing with a lot of text coming across the picture. The rest of the page layout has minimal content and useless polls like "How internet savvy are you?" While I cannot see too many entrepreneurs taking immediate advantage of this new site it is a step in the right direction for AT&T and if they keep at it they might have something on their hands.

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Name: Evan Carmichael
Location: Toronto, Ontario, Canada

EvanCarmichael.com is the world's #1 website for small business motivation and strategies. Evan also runs a series of successful Mastermind Groups in Toronto for entrepreneurs.

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