My last post discussed using online training as a way to attract small business owners to your website. Another great way to generate leads is through seminars. By providing free or low cost seminars that add value to your prospective targets, you can drive qualified leads to learn more about your offering, ask related questions, and interact with your company staff.
How can you ensure that the seminars you deliver are seen as valuable to your small business owner target market? Here are the suggestions from three small business seminar experts.
Keep Them Short And Intensive
Karen Watkins from Business Connect has delivered over 140 seminars to 40,000 small business owners. "Our experience has shown us that short, intensive, fast-track courses seem the best 'fit' for this sector. These courses offer succinct, practical information supported by comprehensive workbooks, resources and checklists."
Don't Try To Lock Them In Right Away
David Baumgarten runs a Business Enterprise Centre in Sydney. "New-start businesses need to research, gather and then test the concept in the market. They just want to talk with no obligation, like a sounding board."
Be Practical And Applicable
Lesley Ann Grimoldby is an E-Myth consultant from InterContact Business Consulting. "Small business owners don't want theory. Whatever they do must be practical and applicable to their business. It is essential for them to be able to measure the results of their work and see the chaos of their lives replaced by order."
How can you ensure that the seminars you deliver are seen as valuable to your small business owner target market? Here are the suggestions from three small business seminar experts.
Keep Them Short And Intensive
Karen Watkins from Business Connect has delivered over 140 seminars to 40,000 small business owners. "Our experience has shown us that short, intensive, fast-track courses seem the best 'fit' for this sector. These courses offer succinct, practical information supported by comprehensive workbooks, resources and checklists."
Don't Try To Lock Them In Right Away
David Baumgarten runs a Business Enterprise Centre in Sydney. "New-start businesses need to research, gather and then test the concept in the market. They just want to talk with no obligation, like a sounding board."
Be Practical And Applicable
Lesley Ann Grimoldby is an E-Myth consultant from InterContact Business Consulting. "Small business owners don't want theory. Whatever they do must be practical and applicable to their business. It is essential for them to be able to measure the results of their work and see the chaos of their lives replaced by order."
Labels: david baumgarten, karen watkins, lesley ann grimoldby, seminars, small business
