Dell has also hit on the trend many big companies are following to create a small business resources center. Dell's is called Small Business 360 and is a first generation SMB site still focused more on product sales than on actually being a resource center.
To Dell's credit, however, they have begun to put in additional information that is not only focused on selling Dell products. For example, under the Starting a Business category they have articles such as 3 Ways to Get Investors Interested in Your New Business, 5 Tips for Estimating Your Start-up Costs, How to Write a Business Plan.
Inside tip: Anything related to marketing, raising capital, or writing a business plan will always be a big hit with small business readers.
It's a step in the right direction and the beginning of the evolution of the Corporate SMB Resource Centers from having a focus of pushing products to building relationships as a trusted advisor and supplier.
To Dell's credit, however, they have begun to put in additional information that is not only focused on selling Dell products. For example, under the Starting a Business category they have articles such as 3 Ways to Get Investors Interested in Your New Business, 5 Tips for Estimating Your Start-up Costs, How to Write a Business Plan.
Inside tip: Anything related to marketing, raising capital, or writing a business plan will always be a big hit with small business readers.
It's a step in the right direction and the beginning of the evolution of the Corporate SMB Resource Centers from having a focus of pushing products to building relationships as a trusted advisor and supplier.
Labels: business plan, Dell, marketing, raising capital, resource center, selling to small business, Small Business 360
