Get Your Customers Talking About You!

Word of mouth marketing is one of the best ways to target small business owners. Many B2B decisions are made through referrals as SMBs heavily weigh the opinions of their peers when purchasing a new product or service.

So how do you get your customers talking about you?

Here's another great idea from the BIG marketing for small business blog: Profile Your Customers. The idea is simple - every business wants to get noticed so why not create a profile page where you highlight some of your new or best clients? Your clients will appreciate the exposure, stay loyal to you, and tell their friends about how they got linked from your webpage. As an added bonus, testimonials and case studies are great selling tools and build a greater sense of trust than marketing material direct from your company.

Here is how the BIG marketing for small business blog describes the opportunity:

Many are craving added attention and profile, but simply can't afford it - their is value and opportunity in that - so get moving and make it happen. New prospects will take notice when shopping around. You'll be seen as more customer-centric and focused on their success as oppose to just your own. They will also see the greater value of dealing with you, knowing that you'll provide them with greater profile through your customer-focused marketing endeavors. You can start by doing one simple addition to your website. Create a landing page dedicated only to profiling your customers with a link to the page appearing on your home page. Include their picture, business name and logo, product/service description, and links back to their web site. What do you think the first thing your customer will do when they see their profile on this page? They'll send it to their peers, friends, staff, mom and dad. They'll likely add a link back to this page from their site (an added bonus which increases your search engine optimization efforts). All of a sudden, this simple addition has brought you added traffic, exposure and a happy customer for all of $0.

Have you empowered your customers and given them opportunities to talk about your company by profiling them off of your website and in your marketing materials?