Welcome to another YouTube hangout. Super excited to be here with an old friend, Amy, from Savvy, Sexy, Social, and a new website, Vlog Like a Boss, to celebrate the launch of her new book that just came out on how you can have success as a vlogger on YouTube. Amy, great to have you back on.
Amy: Evan, I’m so happy to be back. Thank you for having me. I love that I can join you in this whole book club thing. Isn’t that cool?
Evan: Yeah, I didn’t know that our books were going to be so closely, a.
Amy: I know. It was so weird.
Evan: It’s fun. Anyway, so today, we’re talkin’ about tips and tricks for YouTube success. I want to touch on your book and everything that you’re highlighted in there, but kind of the high-level first tip that you want to give out. What do you think holds people back on YouTube from having the success that maybe they deserve or should have? What do you think?
Amy: I think it can be a little overwhelming for people to consider talking on camera. I mean, even I, my sister’s a business owner, and she’s still trying to wrap her mind around the whole thing, you know. It’s not just like listening to me doesn’t always mean it’s going to happen, but a lot of people look at the camera, and they’re like, oh, that’s a little intimidating. I think that holds a lot of people back. That’s sort of like the first thing cause we’re in our own heads a little bit too much.
“When you focus on …… important thing, we can start to not be so afraid of the things that are holding us back internally.” – Amy Schmittauer
And also, YouTube is kind of a monster to take on. It’s not the same as all the other social networks because if you’re going into YouTube fresh, it’s fresh, and there’s not a whole lot happening. So that can take some time to kind of grow momentum there. So it’s all of those things considered that can make somebody kind of shut down and not get started at all. But I think the biggest issue with that barrier is not really zeroing in on the importance of your message.
Because I think once you do that, a lot of fears and walls start to fall down because if something is so important that you’ve got to get it out there, and you know someone that needs to hear it, and you have this information inside of you or this entertainment inside of you that you just must share, when you focus on that and that becomes the important thing, we can start to not be so afraid of the things that are holding us back internally. It’s the importance of the audience and what you have to deliver for them.
Evan: So just as you’re saying that, we already have people joining live watching.
Evan: And if you guys watching live, if you have a question for Amy, put it in all caps, so it’s easy to find. Clashgamerxp is asking, talking on camera looks scary, and he’s concerned about the idea that the video’s going to be there forever.
Evan: So this first video that you have that may not be good quality. It’s your first attempt, that it’s going to live forever. And people will always be able to see it. What advice do you have there?
Amy: So everyone always asks this question, right. Like, oh, I’m so much better than I was before. Maybe I can delete my old stuff, and I actually think that that’s something you shouldn’t do, and you should be totally fine with publishing it. The luxury we have on YouTube is building the archive. We want that video to be there forever. It’s not very many places where we can create something that’s valuable for someone and it still be working for us for five, six years later.
“Get the content out there to get the feedback, to get better, to grow” – Amy Schmittauer
One of my most popular videos is from a very long time ago. You know, maybe my hair wasn’t perfect. Maybe the environment wasn’t perfect. Lighting wasn’t that good, but that video is still crushing it, and it’s helping people. So I would challenge you to think how, if I’m going to be embarrassed of this video down the road, have it be for the wrong reasons so that the right reasons are so strong, like how well you delivered the information and how confident you were and how evergreen that is going to be to help you over the long-term.
That it’s going to stay there and work for you, and you won’t want to delete it. I actually think it’s just so important to hit publish, and practice, practice, practice, practice. The only way to practice and we’re preaching to the choir here cause Evan practices the publish button every single day very regularly, many times a day. You got to do that and get the content out there to get the feedback, to get better, to grow. And if I didn’t have those first videos that are like (hums) just okay, I wouldn’t be here right now.
“It’s going to be bad, so you better just get it done, and then, move on to the next one and the next one, and they’re going to suck much more progressively less than the previous. And you’ll be in a good place before long. ” – Amy Schmittauer
And that’s what keeps people, I think, from getting better is because they get too much, again, in their own heads about it and they’re like, ah, well, I don’t really like how it looks, so I’m just going to stop. Well, it’s not going to get better then. You’ve got to practice, so I would say, get into it. Be okay with the fact, I say this from the stage all the time. When I’m speaking about video, I say, you’re first video is going to suck. Like it’s going to be bad.
Amy: Let’s just put it out there. It’s going to be bad, so you better just get it done, and then, move on to the next one and the next one, and they’re going to suck much more progressively less than the previous. And you’ll be in a good place before long.
Evan: I think, too, it shows you the journey.
Amy: Yeah, I love that.
Evan: A journey of inspiration. Right? If people look at you know, and say, Amy, you’re such a natural. You’re so great at this. And meanwhile, you’ve done all these videos. Like, go back. Look at my first one. It wasn’t so good.
Evan: And they can see that journey as an inspiration for the work that you’re doing.
Amy: Absolutely, it sort of meta though for me, cause I get the luxury of being like, okay, I could take it as a total time to be like sad inside when someone says, oh, my gosh, Amy, I was so afraid to make a video. But then I watched your first videos, and I’m thinking, I’m going to go ahead and do it, too.
Because if you can do it, and those were your first videos, then I can do it, too. That could sound really bad like, I would take that personal, but I don’t. Because I sort of have this meta situation of my job is to make you want to do video, so my journey makes you want to do video.
Cause you can see how far I’ve come, and therefore, you can, too. But I think you can feel that way even if you’re not trying to tell people how to share their story with video. You can still feel that way about your own database. It’s got to be there, and we see it all the time on YouTube where people feel like their YouTube channel looks so bare. Well, that’s because you’re afraid to hit publish on everything, so just get it out there, and do your best work.
Evan: Do you have a recommendation for how much people should be practicing.
Amy: Well, here’s the crazy thing is that going to YouTube Next Stop, they really brought me back in terms of like how often you should be publishing. Cause I was publishing super regularly. I was one of the only people there that had a regular schedule. Everyone else was like, whenever I can get it done.
I was publishing three days a week religiously for a number of years. But industry standard on YouTube is once a week. And I found that interesting because I do think that’s a good recommendation if you’re just getting started. Do a really good job on your once a week video, and then learn how to market it. Because when you do that, and you don’t just get into the churn of doing videos all the time, you learn how to market really well. And then, every video works its hardest for you because at the beginning, especially, you’ve got to get some momentum there to start growing subscribers and views.
“Do a really good job on your once a week video, and then learn how to market it.” – Amy Schmittauer
So it is better to make something really good, and then spend time marketing it, so you can make every project after it matter even more. But I can also see people posting more than that because it’s 2017, and we’ve got smart phones. And there’s a million different ways to make video. And soon, I think we’re going to be more seamlessly live-streaming to YouTube with our phones.
So there’s a lot of ways you can publish more regularly, but I think we should be thinking about that and adding in the component of how much time does it take to make the video and market it. So that we’re making the most of all of that time. Cause on YouTube, you’re going to need it if you want to grow.
Evan: So, I mean, I’m sure you get into this in your Vlog Like a Boss book. You guys can go check that out, but in terms of the marketing side. So if I’ve now made a new vlog, you know, Evan visits New York city, and here’s my day. What am I now doing to market it for the rest of the week?
Amy: Well, I think what’s really cool is first of all, really staying focused on a theme of like, what is this video about? It’s not just every single second of the day. Let’s share it. But what is this video really about? What is the take-away we want people to have? Because I think that’s going to help you have more soundbites within. You can market a video as a whole, you know, across your social media, but there might also be bits and pieces inside that video that you can share.
Maybe there’s a good Instagram moment. Maybe there’s a behind the scenes thing you can be doing with Snapchat. I don’t think people think about the repurposing of a video quite enough because we put so much energy into creating one project. But there’s also probably 10 different things in there that would make that one piece of content marketable. And so how can you livestream something on Instagram while you’re making that project to get the anticipation up about it?
Is there a screen capture from that video that you can post to Instagram with a quote that would make it interesting for someone to click in your bio to go watch that video. I think that it comes down to the focus of the video. What’s the take-away need to be? So that you constantly are thinking about how to make this project better. Of little soundbites and opportunities to leverage across all of the social platforms, especially in a place like Facebook where if you made something for YouTube, it’s not always the best project for Facebook. So what is really cool in that video that you could share there?
I just did, some people know me from musical book reviews that I’ve done for Gary Vaynerchuk cause I guess I’m a Gary fangirl, and I finally did my third music video, but it was for myself this time. And I just did that on launch day, on the 31st. But for Facebook, you know, it’s not quite, in my opinion, as interesting of a video cause you have to really be moving around a lot to pull people in. So we just took a 20 second clip of it, and uploaded it to Facebook, so that you could click over to YouTube to watch the whole thing.
That way if you’re pulled in by it, you can take that next step and have the full experience over there. So I think you have to just think about what is the context of every network and how do we make it perfect for that network. And that’s how you’ll find all these opportunities throughout your one video project to market it.
Evan: I wonder how much of your marketing is based off of leveraging your other networks, like, going to Instagram and Snapchat and Facebook and Twitter and then driving traffic back to it versus using other people’s networks to, I mean, so like this, you know? I’m introducing you to my audience.
Evan: People may already know you. How much of that do you do with your videos, or do you feel like you get the best bang just trying to build up your own platforms on the other other social networks?
Amy: I think collaboration is super important, but at the same time, I will also be the first to say I could probably have done it even more intentionally than I have in the last six years. But I’ve actually had some amazing collaborations that have done great work for me. My personal opinion is if I continue to make the best possible project for my community as possible, they’re going to be the best word of mouth of all time. This social proof that Evan’s like, I want to have Amy on and maybe somebody will find her interesting and go over there is huge for me, but no one’s going to love me more than my community who I’m making my content for.
And once you become a part of it, you kind of grow because of that. In terms of the social networks, I definitely leverage any momentum I can. I find my content on YouTube is so important, especially in those first couple of days where it’s really trying to find it’s footing in the YouTube world of referrals and search. I’m going to send everyone to YouTube to check that stuff out. I’m not necessarily going outside of my own network for every single upload. I think it has to depend on the situation because again, this is for my community. They’re the best network I could have. So I’m going to go to Instagram and let them know with stories that I’m pushing the publish button.
And then I go to Twitter to like drop a GIF in to be like, hey, you guys, there’s a video coming. And then there’s this whole sort of like, get the anticipation up, so that people go and watch. I think that’s what people don’t think enough about is how can you leverage those networks? But do it in a way that makes sense for each of those places, so that people will actually take the call to action. Cause just because you posted a link somewhere doesn’t mean people are going to click it. How are you actually making it worth their while. And so that’s why I leverage my own community more than I leverage everyone else’s. But when I actually have a value prop for everyone else’s, I’m going to go there and say, hey, what do you think about teaming up on this because I think your community would love it.
Evan: I like it. I like it. We’re getting a question from Linger Magazine that kind of touches on what you said at the beginning about the different platforms basically, trying to understand the difference between YouTube, Vimeo, everywhere else that you want to be posting video. You know, is YouTube dead? Should we still be focused here? What are your thoughts?
Amy: So I love when people ask me if YouTube is dead because it’s the second largest search engine in the world to Google, and that’s its adopted mom. So it’s like really? Is YouTube dead? I think what I wish people would think more about is the type of video in all of these places and how different they actually are. The other social networks that are coming to light now are actually making YouTube even stronger because of the conversation a video as a whole that’s happening because of it. So let’s paint like a really literal picture though. When you go to YouTube to watch a video, when you clicked on this video, you saw headline and a thumbnail, and that pulled you in.
A notification maybe, a headline, and a thumbnail. That pulled you in. When you’re on Facebook, you’re hanging out with your friends. You’re stalking your ex. You’re checking in on Grandma. You know, Grandma’s checkin’ in on the grandkids. Like, there’s a whole different situation happening on Facebook when a video shows up on your feed and just starts playing without any audio. So that’s a very unintentional view. So even though we’ve been there making friends and building communities so it seems like it’s a lot easier to get views over there, it’s a different type of view. We have a little bit of a, not harder, but just a different type of way of pulling people in than we do on YouTube.
So that’s why I say a video on YouTube is not always the same for Facebook, so we have to think about that. When you’re considering Vimeo, usually I say in that case, you know, is your video a fine piece of art that needs to be paid for or only really respected by a very small niche community and not on the intention of being discovered on the second largest search engine in the world? Then, go to Vimeo. Then that makes sense. I will use Vimeo for more course-like content, things that are behind the paywall or behind an opt-in wall or something like that versus YouTube just because I like the customization. But that’s just a preference. I could use YouTube, too, for that. But YouTube, you’re being discovered, and people are deciding to come to you because of your thumbnail and headline. It’s not the same as an auto-play on Facebook, so there’s that.
Personally, I think video on Instagram is what made it almost lose to Snapchat, which is why them stealing stories made it all kind of work out again. Because nobody is sitting on Instagram and just watching a video. They’re scrolling and double-tapping and scrolling and double-tapping and that’s it. That’s all they want to do. They want to look at pretty things and like them. So how do you make video for that context? Now, we see those like Boomerangs because you don’t have to pay attention to those. They’re hilarious. And then Twitter is GIF-land in my opinion. Or GIF-land depending on what you prefer. You have to remember, people are on the go. What speed are they looking at content in all these places? How do they like to watch it, and what makes sense? It’s going to make you go, oh my gosh. Every one of these needs a different kind of video. And that’s where the wheels start to turn on repurposing and marketing properly.
Evan: Love it. Sebastian is writing, Evan, how can I buy a book from Germany? I don’t know if he’s talking about my book or yours, but mine is on Amazon. We have lots of different customers.
Amy: Yeah, Amazon. Buy ’em both. They’re on there. (laughs)
Evan: Are you, do you have like, multiple versions? You have an ebook version. Do you have an audio version? Is that coming? What’s?
Amy: The audio version will be out later. I have the hardback, paperback, and Kindle in Amazon right now. So if you go to VlogLikeABoss.com, you can find the links to everything there, but yeah, we have everything except for audio. But audio is on its way.
Evan: Cool, are you doing the audio yourself?
Amy: Oh, yeah, oh, my gosh. So I just did my first like, book reading at a signing last night, which was super emotional. So I had a hard time getting through it, but I feel like because I make videos it’s only right that people get to hear my personality come through in my own book. There’s no way I could go with any other option.
Evan: I was the exact same way. It was fun.
Evan: It was pure fire sitting there recording.
Amy: It’s so fun.
Evan: I’m excited to hear yours. Okay, ArtandHomesteading, to what degree is personality more important than content, more or less important than content? In other words, should I spend more time on my in front of camera skills or my research slash subjects?
Amy: I think you need to know your game. I mean, that’s really important, especially these days where if it’s as easy as taking a selfie to get attention, the competition for being a thought leader in your space is going to become much higher. You need to know your stuff, so content is extremely important. I would also say it’s important because I don’t read a prompter. I don’t have a script. So when I’m looking at the lens of a camera like it’s a person, I should probably know what I’m going to say, so that has a lot to do with that, too, just prepping for that conversation. So content is extremely important. But that’s where the personality just takes its own way into the situation.
I’m not customizing my personality, right? I’m just telling you what I know, and so this is my personality. It’s the one I was born with. It’s the only one I get. It’s the only one I need. And that’s what, you’ll read that in the book, and I think a lot of people deal with that. And I did, too. I wasn’t a ham for the camera when I was growing up. I just figured out how important my message was and just started delivering it. That’s it. So I think it’s knowing the content, knowing it really well, and delivering it to the person you’re thinking of and looking at them and saying it. Using the camera that way, and then you’ve done your job in terms of personality. Because it’s just going to be you talking to someone then.
Evan: I like it. Now, you’ve talked about the importance of our message a couple times. For people who aren’t familiar with your YouTube channel.
Evan: What is the message of Savvy, Sexy, Social when they come and check out your videos?
Amy: So, I mean, I just want you to come to my channel and feel motivated and equipped to go after the life you want.
Amy: And I do a lot of that through teaching you how to use different vehicles of delivering your message like social media and video. But sometimes it’s productivity and time management. Because sometimes we just can’t figure out how to fit everything in in a day. And that really keeps us from getting it done, and therefore, we’re not going after the life we want. I want everyone to feel like they can. It’s 2017. If you’re not happy with your life, you can change it. And you can make it happen, but don’t make yourself thing you can’t. Any video that I have delivers on that, and I’m very adamant about giving you something actionable always because hyperbole is wonderful. And it’s motivational, but at the same time, I need somethin’ here. Like, give me somethin’ to do right now cause I’ll do it. I’ll test it, and I will let you know if it worked. And I want my community to do that always. So come to my channel. If there’s something you want to do or something you want to say or a change you want to make, and you just need to know how to do it.
Evan: I like it. Well, you have some fans already in the chat. Racquel Carter: I love Amy!
Amy: Thank you.
Evan: Next question. This is a super common question. I don’t know if you address this in your book, Vlog Like a Boss, but let me know. Kensen, how do I figure out the best camera and mics to use?
Amy: I do talk about gear although I almost thought, like, wouldn’t it be funny if I did book about video and didn’t talk about gear? Cause I’m always telling people, like, stop worrying about the gear. But here’s the thing. It, there’s, it’s a good conversation. I’m going to start by saying do what you can with what you have where you are. Theodore Roosevelt. That’s, I mean, like, that’s what you need to know right now. I mean, it’s 2017. You have a way better camera than I did when I started 10 years ago, okay. (laughs) So just use the thing. And that’s the basis of what I’m going to say. There are tools to help you edit on that phone. You can edit on web browsers, and the accessibility is unmatched than ever before. So there’s that. Prove to yourself that you need to upgrade to get all the fancy gear. Like, I make myself feel the pain of not having gear before I’ll go buy it, so I know I make every dollar worth it.
But that’s when you know it’s time to upgrade. And just get the camera that you know how to use and set up your space. I love when people just pick a corner of their office or their house and the camera just sits there until they have somethin’ to say, and then they’ll go stand in front of it and say it. Because that’s really powerful when you get into that habit, which is what I’ve always had. I’ve got my bookshelf. When it’s time to talk, camera up. Let’s go. Lights on. Talk. And I think that’s the best moment you can capture with video. If that’s easier for you with a smart phone, do it. Because you’ve got it. I mean, most of us do. And so that’s really important, but prove to yourself you need the fancy gear. I absolutely have a chapter on that. I also have a page on my website dedicated to that. But a lot of people will just jump on buying that stuff and not even know really what to do with it. I would challenge you to take action on making video before you worry about the equipment.
Evan: I love it. I agree.
Evan: Mack writing in. I’m starting a weight loss journey, and I want to start vlogging my journey. Do you think I’ll have success on YouTube showing my journey, and do you have any tips for me to start this?
Amy: I absolutely think there’s success in that because the greatest thing about a vlog is you’re just simply telling a story no matter how it is. And you are just simply doing that. I just met someone the other day that told their transgender transformation story. And that was just here’s what’s happening. Just letting you know. This is how I feel about it. This is what’s hard. And I’m going to figure it out. I feel like anyone that’s going through a process. I just documented 31 days of launching a book. That’s a process, you know, sharing that story. People like to see that because not only can you tell them what you know, but they’re actually seeing the experience happen, so they know you know.
And sometimes people need that when might not have as much confidence in their thought leadership on what they know. If they feel like they’re simply telling you what happened, then, we’re all pretty clear as the audience. Like, well, that’s what happened. And that’s how they feel, and today’s been a hard day. Yesterday was a good day. And it’s nice to see that. Weight loss journeys, that’s one of the most motivational things I think you could watch on YouTube because when you see someone make a change in their life. I think that’s why a lot of us gravitate toward this platform and decide to make video or tell our story in some capacity because we’ve seen what changes someone has made in their life simply by getting on video and talking about it. My tip would be, and this is tough for me, too, so I’ll just put it out there.
Don’t be afraid to get vulnerable, which automatically what you’re doing is pretty vulnerable. But I think you have to be really true about what you’re feeling and not every day is going to be a great day. And you’re going to know that. It’s so hard to look at the camera and not be negative, I think. I think we all want to be really positive, but your, I think that your journey’s going to be more impactful for someone if they really know what they’re signing up for. If they’re maybe followin’ in your footsteps. And to hear you go, like, I just want a piece of freaking cake so bad. (laughs) I think being that transparent is what gets people hooked, and I would say don’t be afraid of that vulnerability.
Evan: Cool. J Green writing in. How do you decide what videos to make?
Amy: So a lot of it, I have the fortunate luxury of having a community that tells me. (laughs) You know, they will just tell me all the time what they want. But what’s my promise? That’s to make sure that somebody learns something from me and has a good time and can take action on making a change in their life. That’s the promise that I’ve made. So any video that I want to make in that regard falls into that category. But at the same time, I’m a specialist when it comes to online communication, so it’s going to be toward that area. And then you can actually read in my book about how I bucket content. So what are the different categories that I want to play in and then when I come up with a topic idea, it goes into a category, which lands in a place on the editorial calendar. And everything really like plans itself out. Instead of the run and gun, like, oh, I’m going to do this video now.
I’m going to do that video now. That can start to get a little exhausting for people, and you won’t maybe stick with it. So I do believe in the editorial calendar and setting up for success. And those are sort of the, I plan my buckets. And I put content in those buckets. It’s all about, you know, bettering your life, time management, social media, video, and how can I help you do that right now? Cause that’s what I specialize in. Go for it. So that’s how I come up with what to talk about, and you’ll often find when you do one video, what happens in the comments is they’ll say another question or they’ll say, wouldn’t it be cool if she did a video on this? And it’s just like, write that down.
Even if you’re not ready for it, or if it’s down the road or it’s not quite a fit, just write it down. Because having that feedback is so huge. It is such a blessing that someone’s telling you what to do because they’re saying we will watch that. That’s big. So really leverage any opportunity to ask. I always say when you don’t have a network yet. Let’s say you’re starting with zero. Go ask the people you know what’s the first question you think of, or what’s your frequently asked question about what you do really well? Or see if they even know how to articulate what you do. When you ask people that, they will tell you what they’re thinking, and usually, that’s what they’re popping into Google if that’s ever an issue in their life. And that’s a good place to be when you’re making content. What are people Googling that you know how to answer? That’s content.
Evan: I like it. Impractical Jokers Full Punishments is asking about basically, how to use Facebook to drive more YouTube views. Do I upload the video to Facebook? Is it just linking it to Facebook and it hopefully goes to YouTube? Is it doing short clips? How do you use Facebook to drive more YouTube views?
Amy: So I’ve done a number of different things for myself for clients, and there’s something powerful in being able to upload native video because Facebook loves native video right now. So meaning, I’m going to upload this clip to Facebook, not to YouTube, but to Facebook. I don’t like to upload an entire video to Facebook unless it’s been on YouTube for a certain amount of time cause that’s where I choose to put my momentum. If you would prefer to grow your Facebook platform, then, go hard there and upload. But I also would say that you could do something a little different and this is really powerful right now because of how much Facebook loves live video.
Going live on Facebook and saying, or while you’re uploading and saying, you know, answering questions and saying, I just posted a video on YouTube and it’s about this. Do you guys have questions about this? Or what do you guys think about it? Or have you had any experience with this? And having a real conversation with people in Facebook. All the while, your YouTube link is in the caption of that livestream, so that you get a lot of momentum on that post with the live video on Facebook. That’s probably going to be with engagement, it could be on the feed for 24 hours depending on how things go. You’ve got that YouTube link sitting there, and you can get some traffic over.
I feel that’s the best way to get those links clicked over from Facebook right now because of how much Facebook likes live. But I also love to just post my thumbnail, and I will put the YouTube link in a picture of a thumbnail because a photo is still technically a native upload to Facebook. So that still works for me sometimes. Throughout the month of documenting the launch of the book though, we did upload the full episodes of the videos 24 to 48 hours after it was on YouTube because there was just so much content to work with, and we were moving and shaking a lot.
So it’s the kind of video that can pull someone in on the newsfeed. That that helped as well. But that wasn’t so much for a YouTube view. It was just awareness of the book. So think about what the main goals are, and then, think about, okay well, what’s the, if the main goal is to get attention on this book, then we’re just going to do whatever it takes. If it’s for the YouTube view, how do you make sure that it gets there efficiently?
Evan: I like it. Hod92, any hints on how to find the message you want to deliver in your videos, Amy?
Amy: I think you will get a huge hint if you know who you’re talking to very specifically. And knowing who your avatar is, what they do, what their life is like, and what keeps them up at night. That’s going to help shape your message. I think you know what you do well. And then knowing the person that you’re doing this for well is going to help you figure out exactly what your thing is. So I’ll give you an example of my channel. When I first started, I needed a platform to become a professional in my industry. And at the time, the customers that I was working with were small businesses in 2010 and 2011 that wanted nothing to do with social media.
They were told they needed a Facebook page. They certainly weren’t ready for video yet, but what do we do with this Facebook situation? They needed to learn that. They didn’t have a budget for it, and they just needed to do it on their own. What I needed to do to show up and be now considered one of the top leaders in the space was make it fun for them because they were doing all this research, and it was a nightmare and they weren’t excited. And I just said, I’m going to teach you how to use that Facebook page, but you’re going to have fun while you’re learning it from me. So that was really that, the first thing that happened for me, so I knew I knew how to manage a Facebook page.
So I’ll teach you how. But I also know who you are. You’re a business owner. Maybe you’ve got a brick and mortar. This is a total nightmare that someone’s being told there’s a new marketing platform you need to use and you need to use it now. So let’s have fun in this process. I’m going to make my video short because I know you don’t have time, and every single one is going to have a tactic for you to take forward. All of those things came together as the message of the channel.
And then, you’re really getting focused around who they are, which is the most important thing. But also, what you’re best at. I think people start to get in trouble when they go, oh, that sounds good, but they’re not the expert on that thing, or they’re not quite as experienced on that thing, but they still try to make a video on it. You want to make sure someone feels the impact and gets the results from you every single time. So stay focused on what you’re good at. But really understand where they’re coming from.
Evan: I like it. Now, tying into the last question about having fun and that being your angle. Onassis is writing in. Should I present myself as a friendly guy or professional guy?
Amy: I think it should be both because I think we’ve learned in social media that people want to do business with a person. As fluffy as that sounds, right. You know, we see fewer logos these days and more faces, and I think that’s super important. So you should be friendly because nobody wants to work with someone that’s not friendly. But you can be professional and friendly as well. And you can be professional and friendly and stand up for what you believe in as well. And so, I think all of the above.
Evan: I agree 100%. Can we focus on two subjects on our channel, and how can we do that?
Amy: Usually, when this question pops up, I feel like it’s because someone’s like, do I just come up with a second channel, or should we kind of exert energy in two places? And I feel these days in YouTube it’s so much easier to have different kinds of content on one channel because of the way that it works. That being said, the only reason why two subjects would be on one channel is if they serve the same people. So if you want to make those two subjects your, sort of, brand, and maybe they sound eclectic together.
That could be the case. And you’re like, who is doing something like this? Well, if you’re the first, awesome, but make it work because it’s for the one person that’s going to find it. And they’re going to love it. But if you’re like, we’re going to talk about dog supplies, and we’re going to talk about buying paper. If those two things are not for the same person, then maybe they shouldn’t be on the same channel. I think that’s how you determine that.
Evan: I like it. That’s a really good distinction. Leroy, how are you able to get out of your own way in taking that first step in your business?
Amy: Well, I think I was fortunate that people were coming to me and wanted advice while I had a full-time job. And a lot of people think that it’s like when you make the jump into entrepreneurship, it’s big and scary. It certainly is, but I did a lot of work leading up to that big, scary decision even though it was still big and scary at that time. In order to get out of my own way, I think I had to do the work and prove to myself that I could actually execute on what I was selling and not just say like, I’m going to start a business and think that everyone was coming my way. So I actually did a lot of client work as what we’re calling these days a side hustle.
At the time, it was just like, what I did at night, the passion project. But I did that for about a year and a half before I finally made the leap to leaving my job. And I took a long time to be like, oh, my god, I think I’m going to leave my job. This is so crazy, but it still took me like a whole year to get to that point. The getting out of my own way happened when I just did the work, and I said, now is the time. I have measured my risk, reward, you know. I didn’t have a mortgage. I didn’t have any kids. And I could kind of make a big, kind of scary decision at the time, and some people don’t have that luxury. I think that’s what it comes down to.
I got out of my own way cause I measured the risk, reward, and I did the work, and I met people. And as soon as I left that job, I had full-time work coming in as what it was freelancing really at the time. Because I’d met people. I’d told them I was going out on my own. I said, I’m available for hire. Do you know anyone that needs this? And I got out of my own way by pitching myself. And that’s probably hardest for most people. Selling yourself is not something that we brush up on when we think of entrepreneurship. We just think we’re going to write a bunch of blog posts and make videos and maybe business will come in. You got to sell yourself, too, and so I think that’s a big obstacle a lot of people have to hit.
Evan: I love it. Amy, it’s crazy how 1/2 an hour flies by when we’re chatting.
Amy: It flew by.
Evan: You’re getting a ton of love. Thanks Evan and Amy.
Amy: Thank you.
Evan: You’ve helped me a lot. Great questions from everyone. Great answers. I want to put the last one on you. I want to talk about Vlog Like a Boss, and I want people to check it out.
Evan: Got to VlogLikeaBoss.com or Amazon or wherever you buy books. What’s something, what’s an important message from Vlog Like a Boss that we haven’t touched on in this chat that you think is important for people who want to have Youtube success that they should know about?
Amy: I think people try to figure out how to be creative these days in video. And like, there’s going to be a clearcut answer. But the epitome of creativity is truly trying to find where you are an original. And I think I’ve found a couple ways that I do that, but instead of asking someone else or asking yourself how am I going to stand out? How am I going to be creative? I think you have to do the work because that is going to show up for you.
You’re going to come up with the craziest ideas, and video is the most fun and exciting ways to kind of bring them to life and have people discover you. And that’s the scariest thing about the fact that you’re doing this is not only are you so bold as to make video, but you’re bold enough to be creative. But that creativity is going to take you places that you’ve never been before. So as cut and dry and as black and white as you might want it to be. Here are all the steps, and I give you a lot of freakin’ steps in this book.
You’re also just going to find like, how did you even come up with that idea? It’s just going to happen for you, and when you feel that moment of if someone made this and it wasn’t me, and it wasn’t my company. If someone made this, I would even share it with my community. That’s how you know you have something good. Something so shareable, you would share it with your friends and family. That’s how you know you’re on to something good. And that’s how you know you’re creative. And to go after that idea and allow yourself to stand out. We’re going to stumble. We’re going to think things are cool that aren’t always cool. But your creativity is going to come out so hard when you use this medium, and I hope you’ll fully embrace it.
Evan: I love it. Boom. Nice, final message.
Amy: Thank you.
Evan: Thank you guys so much for watching, for asking all those great questions. I encourage you to go check out VlogLikeaBoss.com on Amazon or wherever you go buy your books.
Evan: Amy, oh, Amy’s showing up books. You got to say something to show up on camera.
Amy: Oh, get the book, please.
Evan: There it is. There it is. Amy, thank you for your time as well. Guys, continue to believe, and we’ll see you soon.