I finally got my on MTV. Some people might thing that’s selling out or whatever, but I don’t really give a. That’s great to me, I’m proud of myself.
We’ve always been a outcast and and it’s kind of cool ’cause it’s what’s going to make us great in the future.
I don’t know what the word potential means, ’cause potential, that’s a gap. You stop. That’s a wall.
I wanted my own network. I wanted to do something cool and it’s always about just me doing something that I think is awesome.
Evan: He’s an American rapper, record producer, and music video director.
He rose to prominence as the leader and co-founder of the alternative hip-hop collective Odd Future. He has his own clothing company called Golf Wang and his own streaming company called Golf Media.
He’s Tyler, The Creator and here’s my take on his top 10 rules for success.
Rule number eight is my personal favorite, and make sure to stick around all the way to the end for some special bonus clips. Also as he’s talking, if he says something that really resonates with you, please leave it in the comments below and put quotes around it so other people can be inspired as well. Enjoy!
Rule #1: Define Greatness For You
Greatness has a different definition to different people. Greatness to me is when I land that fakie halfcab heel on my skateboard or some. Greatness is the song I recorded last week. Somebody might not find that great but it’s great to me, and that’s all that matters, what the I think in my head.
“Greatness has a different definition to different people.” – Tyler The Creator
As long as I like it that’s all that matters. Greatness to me is finally getting my video on MTV. It’s on there now and I’m happy. I finally got my on MTV. Some people might think that’s selling out or whatever, but I don’t really give a. That’s great to me. I’m proud of myself. I been wanting that since I was seven years old, and I finally got that. Hard work pays the off.
Rule #2: Be Yourself
I was always the class clown even though I was kind of weird and. And it’s kind of like I’ve always been an outcast ’cause they never with me. I know we’re the outcasts I mean if you listen to the music. Or just us in general, you made me a person. I’m just serious now, but I’m always jumping around. I’m surprised I sat down still this long. We’ve always been a outcast and and it’s kind of cool ’cause this is what’s going to make us great in the future. At the end of the day, throughout all the jokes and bull or whatever, just always be yourself.
That’s one thing that I’m like, just do what… you like. That’s what I try to tell people, just to do what the they want impressing others. That’s why at the end of the day, I’m always going to make the music I want to make. Like people get so caught up in making their first album Bastard was pretty successful, but people are like, oh I want to make something like that but I can’t. It’s progression, I’m in a whole different mindset.
“That’s one thing that I’m like, just do what… you like.” – Tyler The Creator
I’m having a interview right now. I wasn’t having that shit a year ago, so I’m going to make the music that I want to make now that sounds cool to me. Who knows? I might end up doing coke or being a drug addict two years from now or making some off the wall music. At the end of the day, I’m going to like it, and I think that’s one of the main reasons why people is we do what we want.
Rule #3: Push Harder
When you think about catalog, when you going to do Cherry Bomb the album, are you thinking now like, man I got so much out there that not that you’re in competition with yourself, but is there expectation, is there pressure, and what’s the process of going into an album?
“I always push myself harder and whether people like it or not, at least for me, I’m trying things and trying to be better” – Tyler The Creator
I just try to be better than most. I just try to make the music. It’s like songs that I’m like, damn I will never make a song better than that. I will never make a song better than Stevie Wonder’s, Where Were You When I Need You? So I always use that like, God dang I have to make something good like that. And that’s what pushes me and the fact that in my own head I think I will never make something as good as the songs that I love, will always, and that’s that thing that I said, I can never grasp it so I always push myself.
That’s why I don’t know what the word potential means. ‘Cause potential, that’s a gap. You stop. That’s a wall. I don’t know what that means so I always push myself harder and whether people like it or not, at least for me, I’m trying things and trying to be better, you know?
Rule #4: Connect Emotionally
Well when I was younger, about let’s say 16, 17, 18, 19. I was more creating worlds and characters and I would read a lot just ’cause me liking to learn. I would read about certain people and then just try to get in their head and see how they would write a song.
And then now, I kind of just write about my life. Like I have a song called Hair Blows on the new album that’s just talking about I like when this girl hair blows in the car.
And I wrote that because I was with a female friend of mine and we were in my car and she was hanging out the sunroof and her hair was blowing and I felt like the man, and I wrote a song about it. And I think a lot of artists kind of mess up because you don’t know much about them after a certain point in time.
So I realized none of my music will sound the same if I just write songs actually about my life ’cause every two years you should not be in the same place you were.
But it does take some courage though to be still transparent about your own life.
Well a lot of people aren’t honest ’cause their not comfortable with themselves. So that’s why you have a bunch of songs about the same things on the radio because one, it’s comforting to a simple listener and two, people just aren’t comfortable with themselves. They’re not. If I was like, hey I’m depressed, you’d be like, wow. But ’cause a lot of people won’t be able to do that or tell you what they like and stand for it and why they won’t like it, and that goes again with a lot of people being close-minded.
Rule #5: Don’t Chase Money
Are you going to paid up front from this from Lloyd, is Lloyd going to cut you a check?
Am I getting paid up front for this?
You didn’t get your check?
I don’t know, but it’s not about money for me. It’s not. I wanted my own network. I wanted to do something cool, and it’s always about just me doing something that I think is awesome. The money will come, I’m not worried about that. That’ll come when the universe decides for it to come.
Rule #6: Think For Yourself
We live in a society where a lot of people are followers and they can’t make their set opinions. Like I have friends going to college for stuff that their parents want them to go for, and they’re not even happy or anything, but they’re just trying to please them and in the long run, I mean what’s going to be there?
Your parents die and you’re just stuck there paying debt for something that you didn’t even want to learn in the first place, so I just try to tell people to just think for themselves and they’ll be way happier in the long run.
Rule #7: Never Give Up
Here’s Tyler. I’m DJ Skee. And that was the carnival.
The carnival was tight.
How did it feel, this was the fourth one?
Did you think it would grow to be something this massive?
No, we was going to cancel it this year but we didn’t. We was literally like (bleep) it and then we did it and then a lot of people came.
Why were you going to cancel it?
I don’t know, we couldn’t find anyone to perform. It was just such like a, ’cause we’re specific on how we want it, who we wanted there, things like that and we couldn’t come up with the perfect thing. And it was just a depressing time and we was about to say it until we was like, it, what are doing? Like, where’s our spirit? And we just. We ran it back. This is our biggest. We dummy doubled-up since last year. It’s crazy.
Rule #8: Have Your Own Strategy
Tyler for you, you’ve got a deal on Cartoon Network, that’s Time Warner. You’ve got a deal with Sony, you’ve used this apparatus even though you’re only 23. You’ve used this existing system to build up your profile. Do you think you could start literally without any of this support system and create yourself?
Yeah, of course. ‘Cause that’s how I started. The way that I got famous was me going on Tumblr and creating my own website and just putting things out like that with the strategic. It had a strategy to it, but putting out music for free and that’s how it got known and then next thing I know, Sony’s like, hey, we’ll give you a bunch of money to do X and O and we just eat a little bit. And I’ve used them to my advantage in the same way that I’ve used other things to my advantage.
They didn’t make you.
No not at all. So I know how to do this without those platforms. The fun thing about this is. we, in our squad, we’re not afraid to fail. Like we’re not scared of failing or whatever. So we’re learning as we go. So maybe this doesn’t work out, but it’ll be a learning experience and that’ll help other people look at the mistakes we made and figure out what they’re trying to do.
Rule #9: Do What You Love
I don’t know, I don’t give a about trying to make. What I think people will like. I think because it doesn’t sound like one full album, from top to bottom, people disregard it. Because it’s all over the place, people think it’s messy or chaotic, but I think it’s beautiful chaos and it’s perfect and it’s my favorite album to date regardless of what anyone says.
“If you make something you 100% love, and everyone loves it, that’s a win-win. That’s great.” – Tyler The Creator
And I can understand why people don’t like it, it’s different and sometimes different doesn’t equal good to some people but I love it. And that’s great. That’s all that matters in the end. If you make something you 100% love, and everyone loves it, that’s a win-win. That’s great. If you have something that you really love and everyone hates it, at least you love it and you just move on.
Rule #10: Tell Great Stories
You’ve been successful for a few years now, have you ever had a regular job?
I worked at Starbucks and FedEx, and oh my God. (laughs) Horrible.
[Jimmy] Oh, was it really bad?
Starbucks was cool ’cause I stole cheese danishes everyday. FedEx was so depressing, it was just. The spirit there was just older dudes just pushing boxes but okay with it. And it scared the living hell out of me so I quit after a week and four days.
How long did you work at Starbucks?
Two and a half years and this lady named Cindy, she was a new manager, she hated on me and she fired me and I hope she’s watching ’cause I still hate her. (laughs) (audience applauds) I hate you, Cindy! I hate you so much. I hate you Cindy. (laughs)
Is Cindy aware of your success?
I hope. Her firing me was the greatest moment of my life.
[Jimmy] Was it really?
My chains was free!
Wow how did she do it, she sit you down and say it’s time to go?
No, one of the shift managers warned me like 10 minutes before she fired me. So I had nine minutes to call my mom asking her what I should do.
Yeah, it was tight. Somebody was like, Yo, you’re getting fired in nine minutes boy.
And what did your mom tell you to do?
First she was going to sue Starbucks. (laughs) Then we figured out they did nothing wrong. (laughs)
That’s no reason not to sue.
So okay that was nine minutes, so I had about four minutes left to figure out what to do so I manned up and said alright, I’ll get fired, and I ate three cheese danishes. (laughs)
Evan: Thank you guys so much for watching. I made this video because 365 Days asked me to. So if there’s a famous entrepreneur that you want me to profile next, leave it in the comments below and I’ll see what I can do.
I’d also love to know which of the top 10 rules had the biggest impact on you and why? What are you going to change in your business or life after watching this video? Leave it in the comments, I’m going to join in the discussion.
Finally I wanted to give a quick shout-out to BestYouPro, thank you so much for picking up a copy of my book and tweeting that awesome picture. I hope you enjoy the book, enjoy reading it, and have a great time with it.
So thank you guys again for watching. I believe in you. I hope you continue to believe in yourself and whatever your own word is. Much love, I’ll see you soon.
Use Your Feelings
Music’s all feeling, and I think a lot of people are forgetting that. A lot of people, especially in rap, it’s either like. For the most part people are like, Where’s the deep lyrics? What does he mean? I wanted any substance. But a lot of things are feeling.
That’s why even though I’m not a fan of a lot of the popular trap music or whatever, it’s all feeling. It feels good. So what they sayin’, it’s just a good feeling. And at least on my album, every song is like a photo for me. Every song is like a moment. It’s a mood. Blow My Load is two minutes of just eatin’. That’s what it sounds like. That’s the score for that. Every song for me is a score for moments in my life.
And it’s visual to you.
Yeah, so Two Seater, that’s what it sounds like driving from Hollywood to where I live during the sunset in L.A. That’s actually my car noise I recorded on my phone. That’s what it. Everything I’m talking about on that song is real life. Doing 100 on the street. But it’s okay ’cause my car is going to stop, my breaks are good. Cherry Bomb, the song, the crazy one, that’s what it sounds like when I’m in mosh pits and it sounds like.
Death camp sounds like that. Okaga, the last song, sounds like that moment when you’re with someone that you really like, and time doesn’t matter and you’re just enjoying company and you just like, We should just leave this place and. Smuckers sounds like God, like I’m the man. Keep Da O’s sounds like this. This is Keep Da O’s. This is that right there. This right here but skating down the street, that’s what Keep Da O’s sounds like. And my verse on there is about knowing I can lose all of this and I need to make sure I’m focused and. That’s always in the back of my mind. Young sounds like being in a sunflower field. That’s why it’s in the video.
Brown Stains with Q sounds like a sherm. That’s what PCP sounds like, when the nigga flips. Like that’s why it’s just chillin’ and and then out of no where it’s boom boom. That’s the feeling of it and a lot of people are forgetting what feeling is and only want the deep lyrics or some bull and that. It’s feeling.
Unleash Your Imagination
Every song I make is a movie. Some people just think I’m talkin’ ‘about rape all the time, but they don’t really listen that every song. Like the song, Blow. I was just sayin’ in another interview, that’s from the mind of Ted Bundy. Like the way he got females with his charm, and the smooth way that he got it. He was was so slick with it and. I wrote that song from his mind state and if you listen, every song that I make is exactly like a movie. So hopefully when you go home and you listen to Bastard or anything, just envision it as a movie and a storyline in your head and you’ll get how cool it is, and it’s not just me talking about random even though it is just me talking about random.
Interviewer: A few things that have inspired you lately, I know you guys don’t have just one genre, one form of inspiration.
To be better than everyone. ‘Cause I hate everyone. And I want to be better than them and I want them to know that. So I’m coming for Kanye West’s head ’cause he’s my competition.
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