I didn’t go into this to prove anything to anybody other than myself.
There was a lot of raised eyebrows. All those that could raise their eyebrows. When they heard I was going to do this. Pop star who’s married to a footballer, really going to do a clothing line?
When someone kicks me, I try hard to get up again.
Evan: She an English entrepreneur, fashion designer, model, and singer.
She rose to fame with the all female pop group Spice Girls.
In the past decade she’s become an internationally recognized fashion icon and designer.
She’s Victoria Beckham, and here’s my take on her top 10 rules for success.
Number one is my personal favorite and I’d love to know which one you guys like the best. Also as she’s talking, if she says something that really impacts you, please leave it in the comments below and put quotes around it so that other people can be inspired as well. Enjoy.
Rule #1: Enjoy What You Do
It is what I always wanted to do, fashion really is my passion, it’s what I love to do, it’s what I have to do. I love what I do, I don’t consider what I do as my job. I always say well it’s almost like, it almost feels like a hobby that has done really really well because I love it.
A lot of people don’t associate work with enjoying themselves and they don’t associate work with being their passion whereas I really do. But fashion was always my passion, and I’m living a dream, I really am, and I wake up every morning and I pinch myself.
I’m very very lucky, I feel very blessed, so I would say right now is definitely where I feel comfortable, I believe that I’m competing in an arena where actually, I feel like I’m good at this, I’ve got a long way to go, there’s lots of things that I want to do, I was never going to be the best singer or the best dancer, and that was okay. I had four other people with me.
“A lot of people don’t associate work with enjoying themselves and they don’t associate work with being their passion whereas I really do.” – Victoria Beckham
Interviewer: You did quite well at it through.
I didn’t do bad, but I hid behind the others a little bit, but I really feel that I had something to give, I feel that I have a point of view, and I have a lot to say, and it’s great when you find something that you think that you’re okay at.
Rule #2: Be A Sponge
I say the best advice that I could give anybody is to work for somebody else. Work for another brand, and when I was working with Rock & Republic, when I was working with Linda Farrow which is a sunglasses brand that I was working for, I was like a sponge.
You can take that opportunity to learn so much about the industry, and I did that. They were licensed deals that I had back in the day, and I worked with Koti, the fragrance company, the fragrance house as well, and I learned so much.
“I was working with Rock & Republic, when I was working with Linda Farrow which is a sunglasses brand that I was working for, I was like a sponge.” – Victoria Beckham
When I was in a position to bring everything in house and own everything myself and create a team that would do this with me, I felt ready to do it. Though I didn’t really, I didn’t go to fashion school, I was working for other people and I learned an enormous amount in a very short space of time.
Rule #3: Always Keep Improving
I always want to better myself. I don’t consider myself, sorry, I don’t consider other designers competition. For me, my competition is me from the season before.
“I’m a perfectionist, but in the nicest sense of the word.” – Victoria Beckham
I’m very ambitious, I always want to better myself, I never sit back and say wow, look at what I’ve achieved. To be honest I wish that I could do that because I should do that, but I always just want to better myself, what’s next, how can I improve, how can I make myself better? I’m a perfectionist, but in the nicest sense of the word.
Rule #4: Be Involved
I was going to say that I think there are a lot of celebrities that have a lot of clothing lines or perfumes, and I think that what I’m doing is very different, I’m not just putting my name on different products.
I’m very involved, I go to the factories, I see the denim, I work with the people that I’m working with, and I think that’s what makes what I’m doing very very different. I’m creative director, I’ve been working on everything that I’m working on now for the last seven years, this has been a long, long process and that’s how long it’s taken to get it right.
I’m not just saying I’m Victoria Beckham, I’m going to put my name on a bottle of perfume. I’m actually creating that, I’m designing the bottle, I’m designing the label and that’s what I love, that’s my fourth child.
Rule #5: Stay Focused
When I initially started up the brand, I didn’t put too much pressure on myself, I didn’t go into this to prove anything to anybody other than myself.
I was very focused, I didn’t try and do everything at once, for quite a few seasons I stopped to just perfecting the dress, I didn’t want to run before I could walk.
It’s very important to be focused and do what I was doing very very well and move on and do more when my team was in the position to do that. I think that it’s about keeping things focused. I’m not trying to do too much.
Rule #6: Care Deeply About Your Customer
Interviewer: You didn’t care what people say, what people think of you.
“I care about what my customer thinks because I want to give her what she wants” – Victoria Beckham
No, I mean I gave up a long long time worrying and concerning myself over that. I care what people say about what I do professionally, I care about what my customer says.
That’s what I do care about because why do I do what I do, I do what I do because I love women, I want to empower women, I want women to feel good, I want them to feel beautiful, and so I care about what my customer thinks because I want to give her what she wants, but generally speaking, I don’t focus too much on anything negative.
Rule #7: Prove It To Yourself
When I first started, so 10 seasons ago, I had a room at a hotel in New York, and I did sometimes one on one presentations, sometimes as a group of people, sometimes it was one on one, and I did that for four days to fashion press, buyers.
I literally would talk through the collection, I had 10 dresses and I’d sit there and I’d talk about the dress and the dress would come in on a model and I’d unzip the dress and talk about the corsetry and the inspiration and the fabrics.
“I didn’t go out to prove anybody wrong, I just wanted to prove to myself that I could do it.” – Victoria Beckham
Sometimes I’d be talking for hours on end to people that didn’t actually even speak English. They were foreign retailers, but I just like to talk, so I’d be talking away and really wanted people to understand the concept really and understand what I was doing. I remember it was 3 o’clock in the morning the night before the show and I was standing, there was a florist actually in the hotel and I was standing there in my slippers trying to decide on the flowers.
I didn’t have a stylist or great hair and makeup, things have come such a long way since those days. I think right at the beginning, I didn’t know what people were going to think, there was a lot of raised eyebrows. All those that could raise their eyebrows.
When they heard I was going to do this. Pop star who’s married to a footballer really going to do a clothing line? A lot of people had preconceptions. I didn’t go out to prove anybody wrong, I just wanted to prove to myself that I could do it.
Rule #8: Work Hard
Interviewer: And what comes to is your determination at all cost to actually succeed, I mean is that a message that you hope comes across to kids because a lot of kids think that people just become famous overnight don’t they?
“I’m one of these people, when someone kicks me, I try hard to get up again” – Victoria Beckham
Yeah, I think that people don’t realize that it’s all about hard work, I mean I worked hard when I was at school, I’ve always had it in my personality to want to succeed, even when it was I want to do my homework right.
But yeah, I’m one of these people, when someone kicks me, I try hard to get up again. Because I know what I want to do, I love what I do at the end of the day, I know that I’m putting myself up for criticism, I’m very much aware of that, but I love what I do.
Rule #9: Be Postive
I think everybody has crazy moments of self-doubt, and I think that an element of that is probably quite important.
It’s about creative visualization and challenging yourself, but always staying very positive, and there’s nothing wrong with having a second little person sitting on your shoulder making sure that you are remaining humble and that you’re remaining appreciative of everything that you have and everything that you’ve achieved.
You should definitely not waste too much time being negative in any way, it’s about positive thinking, positive energy, and fighting if you need to fight.
Rule #10: Surround Yourself With Great People
“I have the same team that I had when I first started over six years ago. I really encourage my team to grow with me as I grow as a brand as well.” – Victoria Beckham
I mean my team is so great, we’re a small team, but we’re growing and they’re all incredibly talented, passionate, focused, I also think it’s important to enjoy the people that you’re working with as well.
We have a lot of fun every day, but they’re passionate, they love what they do, they believe in my brand and what I’m creating. I have the same team that I had when I first started over six years ago. I really encourage my team to grow with me as I grow as a brand as well.
Yes, I bring in a few new people, but it’s about giving people that work with me the opportunity to grow within the company as well. I have a few people that started out with me as interns that now have high up jobs in marketing, press, and sales as well. It’s a really nice family atmosphere at work.
Evan: Thank you guys so much for watching. I made this video because Kris Dunlop asked me to, so if there’s a famous entrepreneur that you want me to profile next, leave it down in the comments below and I’ll see what I can do.
I’d also love to know what did you learn from Victoria in this video, what’s the thing that you’re going to apply immediately to your life or your business after watching this clip? Super curious to find out, leave it in the comments, I’m going to join in the discussion.
I also want to give a quick shout-out to Sandra from Kitsch Cakes, Sandra thank you so much for picking up a copy of my book, Your One Word, and making those awesome tribute cookies, they looked amazing and they tasted even better and I really really really appreciate your support.
Tada! This is what we’ve made for you. In tribute to your #Believe, here we go.
Thank you guys again for watching. I believe in you, I hope you continue to believe in yourself and whatever your one word is, much love. I’ll see you soon.
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